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Content Delivery from the Cloud

Content Delivery from the Cloud. Chris Rittler Deluxe Digital Distribution April 8, 2013. It Used To Be Easy …. HDTV. SDTV. Processing & Distribution. A few content providers. The World Today. iOS. Routing. Roku. Quality Control. DRM. Playstation 3. Packaging. HDTV. Encryption.

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Content Delivery from the Cloud

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  1. Content Delivery from the Cloud Chris Rittler Deluxe Digital Distribution April 8, 2013

  2. It Used To Be Easy … HDTV SDTV Processing & Distribution A few content providers

  3. The World Today iOS Routing Roku QualityControl DRM Playstation 3 Packaging HDTV Encryption Transcoding Bandwidth Transport Eider Xbox Storage VPN ADI Workflow Android SDTV License Survey Aspera TMS CDN Ultraviolet WMV 8K 4K PC/MAC

  4. Apps Multiscreen Solution Architecture Services Retail Systems Workflow CE DRM Licenses All Studios All Content DRM Server Ingest Retailer System Encoders Metadata Store Front STBs Admin CMS Content Processing Reporting Merchandising PC/Mac SDKs Recommendations DRM Encryption Discovery Social iOS Content, and Metadata Media Library Reporting Entitlement Origin CDN 1 AV Feed CDN 2 Android

  5. Retail Systems Cloud Solutions Apps Workflow Services

  6. Strategic Options Full Service Cloud Build In-House “Half Cloud” Blend of in-house and cloud

  7. Key Cloud Economics Scale Re-Use Virtualization Know How

  8. Deluxe OnDemand™ VOD Catalog As AService: Multiscreen Ready Studio-Quality Outputs • Cloud-based Service • Multiscreen Ready Video Catalog • Highest Quality Video Outputs • Simplified Operations; Reduced Cost • Easy Integration • Time-to-Market in Days not Months

  9. Conclusion • Consumers want easy access to deep catalogs of high quality content on their device of choice • Many technical and economic challenges to becoming a popular distributor of multi-screen content • Cloud services and third party services are growing in capability and popularity to address challenges

  10. Thank you! Chris Rittler Senior Vice President, Sales & Business Development chris.rittler@bydeluxe.com www.bydeluxe.com/d3

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