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When Your Students are not Sleeping Alone: Bedbugs at Simon Fraser University. Agenda Outline SFU Bedbug Problem Discuss Facts about Bedbugs Show Bedbug Registry Information Discuss Media Share what was Done Right and what left Room for Improvement Questions from you. Agenda.
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When Your Students are not Sleeping Alone: Bedbugs at Simon Fraser University
Agenda • Outline SFU Bedbug Problem • Discuss Facts about Bedbugs • Show Bedbug Registry Information • Discuss Media • Share what was Done Right and what left Room for Improvement • Questions from you Agenda
August 2010 Noticed an increase Used usual pest control September 2010 Moved in approximately 1,400 new students in the span of a week By mid-September getting even more reports – 2 from rooms already treated Simon Fraser Situation Fall 2010
September 2010 (cont.) By end of month there were 12 rooms of 1,766 with reports 11 rooms from one building We knew we had a problem and began to prepare Involved our Public Affairs and Media professions Simon Fraser Situation – Fall 2010
September 2010 (contd.) - Invited 330 students to a Town Hall meeting with experts on hand Brought staff up-to-date Purchased some of our own equipment Started K-9 inspections Treated rooms and clover leafed Simon Fraser Situation – Fall 2010
October 2010 Media hit the day after Thanksgiving Had point person for media ready Hired a dedicated staff member Completed K-9 inspection of all 1,766 rooms Simon Fraser Situation – Fall 2010
Numbers of Rooms Treated Per Month – Fall 2010 Simon Fraser Situation – Fall 2010
Bed Bugs are everywhere even in the most exclusive ($$) places • On the rise and in the news recently, especially last Fall • Check the Bedbug Registry for your location • Great hitch hikers • Greatly distress all involved • Reproduce rather quickly Bedbug Facts
Female lays 1-5 eggs/day • Female lays 200-500 in her lifetime • Gestation period is 2 weeks • Adults live -1 year with no blood meal • Nymphs live – 3 months without a blood meal • Leave dark fecal spots behind • Will travel 6+ meters or 20+ feet /night to feed • Will feed for 5-10 minutes/spot • No evidence that transmit diseases More Bedbug Facts
Spre One bug picture = One bug One egg picture = 10 eggs Bedbugs Multiply Quickly
6,589 different buildings Bedbugs in Western Canada Downtown Vancouver from Bedbug Registry
Determine your 2-3 talking points and stick to them • Worldwide problem • Community not individual issue • We’re on it and have a plan • Have a person free to answer all TV and radio requests Preparing for the Media
12 different newspapers covered the story after our campus paper did it’s own coverage • Campus paper pretty positive • Reposted at other universities • 2 TV stations came to campus to interview not only administrators but students as well • 3 radio interviews Media Frenzy
All wanted to talk about whether we were the only school having this problem and whether we thought we were doing enough • MacLean’s Article was posted Media Frenzy
Example - Media reports – Kudos from Canadian Pest Management Assoc.
Had done some work in advance including some policies and procedures Realized early on it was going to be bad Secured support to go public from top administration quickly Agreed to take an aggressive plan of action What We did RIGHT
Changed third-party pest control contractor Added additional help quickly Educated staff members rather thoroughly Secured help with media ASAP and thus were ready for frenzy Aware of Costs versus Future lost revenue What We did RIGHT
Did not have a procedures that could be scaled up Did not have the right pest control company Did not get the word out to students as effectively as could have been Staff wasn’t consistently-informed as needed to be at onset W What could we have IMPROVED
Know your pest control professionals can handle bedbugs on your schedule Have a plan prepared in advance Educate students before the problem hits Figure out ahead of time who will be redeployed Have your media talking points ready in advance Points to Remember
What questions can we answer? Jan Flagel, Director jflagel@sfu.ca Chris Rogerson, Associate Director Res Life rogerson@sfu.ca Simon Fraser Situation Fall 2010