Managing Your Brand’s Social Life . Kazutoshi Ogami Ashley Delinko BA 499 Section 002. http://www.youtube.com/watch?v=ZQzsQkMFgHE. Social Networks . 16.6% of all online minutes now spent on social networks 1 in 5 couples meet online
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BA 499 Section 002
Mission: get more people to use more Campbells soup products
"The jury is still out on the value of fan interaction. Most people agree that having a loyal, engaged fan base is a good thing -- how good or how valuable compared to other forms of more institutionalized marketing is still debatable."
- Daniel Stein
Founder-CEO Evolution Bureau