Increasing Online Leads - PowerPoint PPT Presentation

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Increasing Online Leads

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  1. Increasing Online Leads Angela Hsueh Maria Isidore Jai Kohli HimanshuMehra Rob Peckham Anita Rai FlorenciaRoa

  2. General website suggestions • Get a .com Domain • Clearer product portfolio • Emphasize on the 3 major markets on the main page i.e. Banking, Telecommunications & Retail • Change the logo to “Information on your fingertips” • Clearer customer value proposition • Case studies and pictures • Explicitly state benefits and ROI • Better “Contact Us” page for increased lead conversion

  3. Search and Ad Optimization • Google Ad words Campaign • Use SEO techniques to increase organic search results • Benchmark search engine marketing of competitors • Good organic search engine optimization ratings • Use social media for propagating information • Utilize customers or suppliers to raise awareness • Online Digital Advertising on selected websites • Choose websites based on target audience interest