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Intelligence Step 3 - Stakeholder Analysis and Engagement . One of the defining features of public health nutrition (PHN) practice is its focus on populations or communities rather than individuals.

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Presentation Transcript
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Intelligence

Step 3 - Stakeholder Analysis and Engagement

  • One of the defining features of public health nutrition (PHN) practice is its focus on populations or communities rather than individuals.
  • Populations are complex and dynamic, so it is important to not only “know thy community” but also to engage the community in our approach to work.

Stakeholder Analysis and Engagement

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Why Engage Stakeholders?

  • Stakeholders are individuals, groups or organisations who have an interest (or stake) and potential to influence the PHN intervention
  • Understanding who will be affected or concerned by the identified PHN issue
    • Level of interest and influence in helping develop solutions
    • Additional support and resources
    • Potential barriers to change (so can be managed or neutralised)
  • Builds upon community engagement by using these relationships to identify additional stakeholders of relevance to the PHN issue
    • Includes both the winners and losers, and those involved and excluded from the decision-making processes

Stakeholder Analysis and Engagement

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Stakeholder Analysis Considerations

  • Key preparatory considerations for stakeholder analysis:
    • Understanding the culture and context – understand the culture and context from each stakeholders viewpoint
    • Knowing the level of analysis – level of analysis (local, regional, national, international) influences who is considered as stakeholders
    • Being practical about the extent of analysis – be realistic about the number of stakeholders according to the intervention timeline and scope
    • Identifying the analysis team – analysis can be undertaken by an individual or a team

Stakeholder Analysis and Engagement

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Conducting a Stakeholder Analysis

  • A stakeholder analysis involves:
    • Identification
    • Engagement
    • Data Collection
  • The process and duration of identifying, engaging and analysing stakeholders varies according to the level and complexity of the PHN issue and scope of intervention

Stakeholder Analysis and Engagement

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Organising Stakeholder Analysis Data

  • There are several ways of categorising stakeholders that can assist reduce
  • subjective biases in analysis:
    • Stakeholder analysis wheel – categorises and plots stakeholders against the different sectors involved in the PHN issue of interest
    • Stakeholder analysis grid – categorises and plots stakeholders according to their interests and power in relation to the PHN issue
  • Visual presentations of stakeholders can assist in identifying potential strategic alliances between influential, highly resourced stakeholders

Stakeholder Analysis and Engagement

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Peripheral

Government sector

Health-related sector

Supportive

Involved

Core

Non- Health services sector

Private sector

Community/grass roots sector

Stakeholder analysis wheel

Core: part of project team

Involved: consulted often

Supportive: provide some support

Peripheral: need to be kept informed

Stakeholder Analysis and Engagement

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Stakeholder analysis grid

Stakeholder Analysis and Engagement

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Engaging Stakeholders

  • After identifying those stakeholders most useful and relevant to the PHN intervention the next step is to engage them
  • The most effective and practical approach to engage stakeholder is usually to directly contact and invite them to partner in managing the intervention
  • Core, involved and potentially supportive stakeholders commonly form the Intervention Management/Steering Committee (governance group) and are responsible for:
    • Sharing the decision-making
    • Managing risks
    • Ensuring achievement of deliverables and quality output

Stakeholder Analysis and Engagement