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Researchmatch COMMUNICATIONS KFC UPDATE December 17, 2009

Researchmatch.org COMMUNICATIONS KFC UPDATE December 17, 2009. National Communications Update. ResearchMatch Network: 41 CTSAs (53 institutions) NIH/NCRR Press Release issued on 11/10/09 Approximately 21 CTSA sites issued local press releases Volunteer Overview 1935 Volunteers

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Researchmatch COMMUNICATIONS KFC UPDATE December 17, 2009

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  1. Researchmatch.org COMMUNICATIONS KFC UPDATEDecember 17, 2009

  2. National Communications Update • ResearchMatch Network: 41 CTSAs (53 institutions) • NIH/NCRR Press Release issued on 11/10/09 • Approximately 21 CTSA sites issued local press releases • Volunteer Overview • 1935 Volunteers • 47 of 50 states • Visitors Overview • 10,578 Visitors • 60 Countries/Territories • 49 of the 50 states • Researcher Interest Form

  3. National Analytics – By Region

  4. Participating Site Experience: Rochester Ann Dozier, RN, PhD Associate Professor University of Rochester CTSI ann_dozier@urmc.rochester.edu

  5. Launch Strategies - Rochester • Built ResearchMatch communication plan as extension of • CTSI • Marketing of research study participation • Collaboration with PR and CTSI Key Functions: Community Engagement and Regulatory Support • Initial efforts • General communication to Medical Center • E-newsletter; website news • URMC Today flyer • Press release • Article in local paper/journalist blog • Announcement to investigators

  6. ResearchMatch Visitor Detail - Rochester

  7. Future Plans & Analytics - Rochester • Extend community to other parts of University • Employees • Students • Develop brief newsletter piece for use by • Community partners • Local associations • Link to RM on relevant websites • 214 visitors came to site from: urmc.rochester.edu / referral • Maintain interest • Informational flyer/card distribution within Medical Center • Staff and families • Patients/families • Research subjects • Follow-on press release • Analytics • 314 Volunteers (NY) • 1412 Visits • Leading city for # of visits

  8. Participating Site Experience: Atlanta Elizabeth Pittman Thompson Director of Communications Atlanta Clinical & Translational Science Institute epthomp@emory.edu

  9. Communications Strategies - Atlanta • Communications packet distributed to all ACTSI partner institutions • Emory University • Morehouse School of Medicine • Georgia Institute of Technology • Additional affiliated sites • Emory distributed local press release • The Atlanta Journal-Constitution • Atlanta Business Chronicle • Analytics • 65 Volunteers • 380 Visits

  10. ResearchMatch Visitor Detail - Atlanta

  11. Participating Site Perspective - Atlanta • ResearchMatch logo is a permanent fixture on ACTSI homepage • Announcements in the ACTSI weekly e-newsletter and Emory IRB monthly e-newsletter • A ResearchMatch slide is part of the announcement rotation on all Emory School of Medicine TVs • ResearchMatch article in the Emory Health Now Blog, Emory Research Newsletter, Emory Health Science Update Newsletter and campus newspaper

  12. Participating Site Experience: Ohio Rose Kegler Hallarn Clinical Trials Recruitment Program Director OSU Center for Clinical & Translational Science rose.hallarn@osumc.edu

  13. Pre-November 10th Strategies - Ohio • Presented RM overview to 6 IRB board meetings • Attended 4 medical center conferences with materials about upcoming release • RM info/link included in email signature and Facebook page • Review of RM with newly formed study coordinators networking group • Developed Marketing Plan that was made available to all participating institutions

  14. 11/10 Launch to Present Strategies - Ohio • Press Release issued from Communications Dept. of University • Added RM link to CCTS public website • Student newspaper interview and article • Various distributions via CCTS listserves • Mass email of support from CCTS PI and OSU Vice Dean of Research, OSU College of Medicine • Daily/weekly mentions in OSUToday, OSU This Week, OSU Newsline, Leadership This Week and Clinical Research Link • Survey (“Your 2 Cents”) ran for 7 days regarding RM

  15. ResearchMatch Visitor Detail - Ohio

  16. Future Plans & Analytics - Ohio • 2010 Plans • Several articles (already written) and presentations planned in January and February • Posters, table tents and business cards have been ordered • Patient T.V. channel content submitted • Analytics • 329 Volunteers • Leading state • 1186 visits • 2nd leading state

  17. Questions

  18. Kirstin ScottProgram Manager – researchMatch.orgkirstin.woody-Scott@vanderbilt.edu615-343-3715

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