Commercializing Creativity October 30, 2013. Technology Commercialization Process Overview. Technology Commercialization Process Overview. TCO Triage. License Path IP Protection Technology Marketing. License Deal Royalty. Ideation Concept Development Product Visualization. Invention
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Branding and Packaging
New Venture Path
3-D Development and Printing
College: Food Agriculture and Environmental Sciences
Description: This is a simple test kit that allows the home owner, small farmer or commercial grower to sample and test their soil quality in the field with real time results and recommended remedies.
Customer insight - needs
Key Consumer Personas
Review reports for insights
Consumer Reports (existing)
• Research Report - PowerPoint
• Specification document
• Product feature matrix
Paul Reeder, Director Ideation Lab