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The Complete adserving solution

Eyeblaster. The Complete adserving solution. Content. Background Range Campaign Delivery Creative Technology Reporting & Campaign Management Summary. Background. Established in 1999 Leader in Rich Media Solutions Evolution Investment in R&D Global Presence. Global Coverage.

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The Complete adserving solution

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  1. Eyeblaster The Complete adserving solution

  2. Content • Background • Range • Campaign Delivery • Creative Technology • Reporting & Campaign Management • Summary

  3. Background • Established in 1999 • Leader in Rich Media Solutions • Evolution • Investment in R&D • Global Presence...

  4. Global Coverage

  5. Campaign Delivery

  6. Eyeblaster Ad Campaign Manager Search Video Channel Connect Emerging Channels Rich Media Multi-functional, cross-channel campaign delivery platform

  7. Service & Support Dedicated Account Team • Duncan Burgess (Sales) • Account Manager • Account Executive • Creative Support 2nd Tier Deal with major technical problems; account team thus free to manage your day to day issues Publisher Support Publisher liaison based in UK; manage and resolve any publisher discrepancy issues, campaign setup issues, tagging problems etc – ukpublishersupport@eyeblaster.com Global Handover Eyeblaster offices in other time zones can help when the UK office is closed. Israel office open Sundays

  8. Creative Technology

  9. Eyeblaster Video Studio

  10. Video Specialists • Most Advanced Video On The Market • Max file size up to 10MB • True HD option – h.264 encoding allows superior video quality in Flash 9 • Manually optimisation • Full screen • Extended duration • Browser & Bandwidth detection – Optimum quality display • The Proof... • Exclusive 2 year global partnership with 20th C Fox • Clients include Paramount, Universal Pictures, Warner Brothers, BBC etc • Exclusive video formats...

  11. MSN Video Skin – Eyeblaster Exclusive New High-Impact Video Format (exclusive) MSN UK Homepage Now Available

  12. Grab / Share Widget Ads – New Hadouken! Nike Football Viral Spread And User Interaction Metrics Included In Campaign Reporting Eyeblaster Confidential

  13. Widget Ads • Widget posted from the ads to any social network • Rich media ads served as part of a campaign • Analytics combine distribution and rich • media measurements from the display and the widget

  14. Rich Media Solutions Successful creative, enabled by Eyeblaster • Data Capture Gaming • In-Banner Conversion • Behavioural Re-Targeting • Microsite Content • Dynamic Ads (XML) Dynamic Ads (XML)

  15. Data Capture Gaming • Value • Added brand dimension • Viral element • Extended engagement

  16. 35,000 emails captured in one single day!! Login MPU Synchronised Messenger • 10% of users played the game • 60% played more than once Homepage

  17. In-Banner Conversion • Delivery of microsite content • Optional functionality • Dynamic messaging/pricing • Time limit applied • Full confirmation data capture facility

  18. Behavioural Re-Targeting • Optional functionality • Trialogue • Empowering the user • Incorporates video footage • Synchronisation - visual impact

  19. Microsite Content • Invites user to engage with multiple content • Purpose shot video • Targeted humour deepens brand experience

  20. Dynamic Ads (XML) • Website functionality • Non detrimental to user journey • Extended functionality allows huge back end content • Flexibility

  21. In-Game Advertising Intro message In game reminder Branded playing space Between level pre-roll

  22. New introductions... • Live news feeds • Dynamic competition entry • Reverse IP detection • Customisable markers • Full Google Map’s technology

  23. Creative Library http://creativezone.eyeblaster.com

  24. Reporting & Analytics

  25. Eyeblaster Analytics Reports Plug-in for Excel Campaign Monitor

  26. Eyeblaster Reports • Seventeen different reports available as standard • Enables deeper, clearer analysis • Available reports include: • Delivery • Performance by frequency • Unique user metrics • Engagement • Video performance • Conversions • New features July 2008: • Dwell Time metric – the only metric applicable across all formats or comparable to offline metrics • PowerPoint reports – graphs and tables show you exactly what the data means to you and the client • Industry benchmarks embedded for comparison • Graphs in Excel for performance at-a-glance

  27. Campaign Monitor Customisable campaign management time-saver • Live overview of campaign status • Less time spent chasing for information • Features: • Auto-refresh every 15 min • Setup status • Delivery status • Performance status • Status deterioration alerts • New features July 2008: • Manipulate fields to only monitor relevant info • Manipulate variables so reporting is set to your personal settings • Export to excel – show publishers what you need doing

  28. Excel Reporting Plug-In Custom reports created & updated within Excel

  29. Single click to PowerPoint campaign summary.

  30. Channel Connect 4 Search

  31. Channel Connect for Search (planned Q3) • Gives agencies flexibility to choose different SEM solutions • Empower agencies to start making use of in-house solutions like Decide DNA • Enable ‘path to conversion’ analysis by channel Channel Connect for Search Analytics and optimization solution for agencies running display (on ACM) and search (on any SEM tool)

  32. Channel Connect: Search De-duped data using any search provider A unique analytics and optimization solution, delivering de-duped data without having to use a single provider for both search and display… • One report across both search and display • Contribution rate shows cross channel impact • Includes ALL publishers in the user path, not just the last

  33. Benefits... • Clear view of path to conversion • Establish impact of one channel against another • Planning tool • Calculation of contribution (ROI) • Single universal tracking tag • Flexibility on custom reporting

  34. Implementation • Easy set-up process – a 2 step wizard!

  35. Data Services - Campaign Analysis

  36. Summary

  37. Key Points : Eyeblaster 2008 • 50%< UK Rich Media market share • ONLY company with full IAB accreditation • Over 50% of Eyeblaster ads run video. HD offers unmatched quality vs. Flash. • Exclusive creative formats • Advanced reporting | real time campaign monitor| Excel Plug-in • Unrivaled SUPPORT • Pricing negotiable. Rates fully inclusive.

  38. Thank You!

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