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Medicare Advisory Group Key Issues and Reaction to CMS Marketing Guideline Draft February 2011. Why are We “Lobbying”? NAHU members are a valuable resource to the policymaking process We are all joined in a growing trade association because we care about our industry and its future

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Medicare Advisory Group

Key Issues and Reaction to CMS Marketing Guideline Draft

February 2011

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Why are We “Lobbying”?

  • NAHU members are a valuable resource to the policymaking process
  • We are all joined in a growing trade association because we care about our industry and its future
  • We have distinctive knowledge and understanding of the realities of health care markets
  • We must interface and build relationships with elected officials so that they make policy decisions that are based on how we make health care work on a daily basis
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What to Expect in a Meeting

  • Health care staff people who advise Member of Congress on health and health insurance issues can be new to the subject matter
  • Capitol Hill staff in personal offices often cover a wide variety of issues for their Member
  • It is up to us to help Members and staff understand how health care delivery works in the real world, and how different policy ideas might affect the populations that we serve
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What to Expect in a Meeting

  • Likely to meet with staff, and perhaps not Member of Congress / Senator
  • Meetings usually last no more than 25-30 minutes
  • Members of Congress have very crowded and busy schedules, but they rely on staff to be their eyes and ears on their policy portfolio. So get to know and develop a working relationship with key people on their staff.
  • If Member is able to meet with you, it is not uncommon for him/her to be late or to have the meeting interrupted
  • Always keep in mind that since this is your livelihood, you probably know a lot more about health insurance than the staff or Member – help them learn more
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The Approach: Quick Prep Items for your Meetings

  • In whatever team of colleagues you are joined for your visits, it is helpful coordinate among yourselves topics to be covered and assign main spokespeople
  • Try to determine how knowledgeable of health care the staff or Member of Congress is – know committee assignments, sponsorship / cosponsorship of measures, votes on major bills of interest
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What to Expect on a Visit

  • Since your and their time is valuable, be prepared to state a clear and concise objective in discussing our issues
  • Explain why the issue is important to you personally (wear various hats: as producer, parent, as club member) and try to link the importance to the elected official’s district / state (“All Politics is Local”)
  • If you don’t know an answer – that’s OK! Make a note and get back to them