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Creating a Logo

Creating a Logo. Ruby Ann Sawyer, Brantley County Middle School. Wikipedia’s Definition.

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Creating a Logo

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  1. Creating a Logo Ruby Ann Sawyer, Brantley County Middle School

  2. Wikipedia’s Definition • logo is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo's design is for immediate recognition.[1] The logo is one aspect of a company's commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.

  3. Tips for Creating a Logo • Must be resizable: make sure it still looks good when size is reduced • Must look good in black & white as well as in color • Choose type carefully: must be able to read when small; use only one font (no more than two) • Keep it Simple • Recognizable from different angles • Must relate to the business or product

  4. Excellent Logo – the Nike Swoosh • Resizable • Simple • Recognizable from any angle • Looks good in any color and black & white • Makes you think of speed and things being “right” (check mark)

  5. Wikipedia’s Definition • A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.

  6. Tips for Creating a Slogan • Keep it short and simple. (No more than 10 words.) • Make it memorable. (Puts a picture in your mind.) • Explains what you do and how it benefits the customer. • Ask yourself what you want the customer to remember about your business. • Use keywords for your business; use thesaurus. • Be creative! • Get input from others. Make several and ask which is best.

  7. Excellent Slogans • “Betcha can’t eat just one.” – Lay’s • “Breakfast of Champions” – Wheaties • “Have it your way.” – Burger King • “Just Do It” – Nike • “You’re in good hands with Allstate.” – Allstate Insurance Company • “I’m Loving It” – McDonald’s • “Eat fresh” – Subway

  8. Summary • The logo and slogan should present a positive image for your business. • A lot of thought should be given to the creation of the logo and slogan as they should be used for the life of your business. • “You should not change your slogan as often as some people change their Facebook status.” • Tim Sawyer, Brantley County Schools

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