How To Put Your M arketing on Autopilot

1. How To Put Your Marketing on Autopilot By Chris Negrowww.consultmarketers.com

2. My Background Experience• 12 years of progressive marketing experiences in the real estate, hospitality and tourism, professional sports and internet marketing industries. Highlights• Evaluation of the Arizona Diamondback’s Fan Loyalty Program (MLB)• Publish Journal Article in the International Journal of Sport Marketing & Sponsorship “Fan Loyalty Programs – Do they build relationships?”• National Conference Presenter at National Association of Sport Management • Written several marketing books EducationB.S. Marketing – Illinois State University (Normal, IL 1996)M.S. Strategic Marketing – Arizona State University (Tempe, AZ 2000)

3. What we will cover … The Biggest Marketing Problems I see Email Marketing Statistics Why list building is thee #1 marketing tool for businesses 5-7 years down the road – the power is in the list 13 deadly email marketing mistakes How to monetize your list with joint ventures The Auto Responder Software Your Biggest Challenges Question and Answer Session

4. The Success of Google

5. Interesting fact … “Companies that continue to spend through the recession recover faster than those that reduce their budgets. In fact, companies that increase their marketing spend (in recessions )recover up to 3 times faster in normal times.” Ogilvy & Mather, Ad Agency to Fortune 500 Companies (Source: Optimizing Production Expenditure & Creative Assets, White Paper by Ogilvy & Mather)

6. The Current Opportunity “The recession is an opportunity to put weaker competitors out of the market and decrease their market share and decrease their capacity when growth returns.” Ogilvy & Mather, Ad Agency to Fortune 500 Companies (Source: Doing More with Less. White Paper by Ogilvy & Mather)

7. The Biggest Marketing Problems I See Most business owners are spending $1,000-$3,000 per month on their marketing and they have no idea if its working. Most business owners don’t get a good return on their marketing dollars spent – its all about return on investment

8. Email Marketing Statistics • Look at Handout

9. Email Marketing the #1 Marketing Tool for Business Owners? Email Marketing delivers the highest ROI by an eye-popping margin: a whopping $57.25 for every dollar spent on it in 2005, $7.08 for every dollar spent on print catalogs, and $22.52 for every dollar spent on non-email Internet marketing. - Direct Marketing Association (2005) According to a study by the Direct Marketing Association, the ROI from email marketing in 2008 was $45.06 for every dollar spent while direct offline marketing had an ROI of just $15.55 for every dollar invested. Direct Marketing Association (2008).

10. Email Marketing other benefits include… Solves the #1 problem business owners have with their website. Extremely affordable monthly plans You can market to your customers on autopilot Give your customers something valuable Educational and Training Benefit Can develop a constant drip of information designed in such a way to bring more sales.

11. Email Marketing ExplainedThe power is in the list… Write Example On White Board

12. Picture 5-7 years down the road • Write Example On Stand

13. Foreclosure God's List Building Example www.foreclosuregods.com

14. 13 Deadly Email Marketing Mistakes Mistake #1 Not Adding a ‘Squeeze’ Page To Your Website Believe it or not about 90% of all business owners (who have a website) do not have an opt-in form . By having this opt-form on your website, it will allow you the ability to put your marketing on autopilot as it imports your customer information in the automated email marketing software system.

15. 13 Deadly Email Marketing Mistakes Mistake #2 Providing Irrelevant, or Non-Useful Content Would you bother reading emails that don’t provide you with useful, relevant and unique content? Most likely not. Your visitors are no different.

16. 13 Deadly Email Marketing Mistakes Mistake #3 Not Placing a Sign-up (Opt-In) FormOn Every Page of Your Website This will remind your customers (who are exploring your site to purchase) that their is something valuable on every page if I give my name and email address. This strategy will increase your “opt in” rate by 30%

17. 13 Deadly Email Marketing Mistakes Mistake #4 A Difficult Sign-Up Process Asking for too much information right at the beginning (like home address, home telephone number etc) makes people shy away from signing up.  Just asking for their name and email is all we recommend asking for.

18. 13 Deadly Email Marketing Mistakes Mistake #5 Not Addressing Your Visitors’ Privacy Worries A lot of people receive a ton of spam after providing their name and email address on websites. Let them know that you will not sell or use their email address other then the purpose for communications from your business.

19. 13 Deadly Email Marketing Mistakes Mistake #6 Flying Solo - Not Partnering With Others In Order To Grow Your Business Set up partnerships with non competing businesses that have similar clientele as you do. This is called a Joint Venture. .

20. 13 Deadly Email Marketing Mistakes Mistake #7 Not Giving Away Coupons or Something of Value for Free If you want subscribers to stay on your list and not unsubscribe, you need to give them valuable content and reasons to stay on your list. Such things as free reports, free training or coupons is just an example.

21. 13 Deadly Email Marketing Mistakes Mistake #8 Not Asking Your Subscribers to Spread The Word One of the most potent ways of spreading information is by word of mouth. Sadly, many local businesses fail to encourage or even ask the customers and website subscribers to talk about their business to others.

22. 13 Deadly Email Marketing Mistakes Mistake #9 Not using a professional email auto-responder service Believe it or not, most business owners do not know that if they don’t have an opt-out link (somewhere in their email message), they can be fined $25,000 per email. This is enforced through ICANN Spam laws at www.icann.org

23. 13 Deadly Email Marketing Mistakes Mistake #10 Not Adding Testimonials From Customersby your opt-in form or in your newsletter itself If people are pleased with your services you should let others know about it shouldn’t you? It makes good business sense, but most local business websites do not carry ANY testimonials from satisfied customers.

24. 13 Deadly Email Marketing Mistakes Mistake #11Not Adding A Video in the Opt-in Area of the Form Video is fast becoming a powerful online tool for business to promote their business. This technique has the ability to explode your # of potential customers opting into your list. (see www.consultmarketers.com)

25. 13 Deadly Email Marketing Mistakes Mistake #12Not approaching your email messages with building a long term relationship with them in mind. You need to let your customers (or your list) know that you actually care for them. If you are always pounding them to buy something, how quick do you think they will unsubscribe? You can show your list that you care by giving them freebies from time or making nice videos for them.

26. 13 Deadly Email Marketing Mistakes Mistake #13 Not Getting feedback from your list Nothing screams better that you care when you ask your customers what their opinion is. Not only will you get business intelligence information but they will feel like you value their opinion. Asking them to fill out a convenient survey for you is the best preferred method to do this.

27. How to Monetize Your List with Joint Ventures Salon and Massage Business Example

28. Auto Responder Software Your Auto Responder is the glue that makes your email marketing on autopilot. Once you upload your messages, coupons and promotions, the software will automatically this information to your list of subscribers.

29. Auto Responder Software You will have to learn the following information to make this work: Learn the automated email marketing software Grab the html code from the code generator and have one of your tech professionals upload the code to your website Write and plan out your coupons and promotions you want to use Upload your promotions and coupons to your software Determine the spacing you want between your promotional messages (you don’t want to overload them or they will unsubscribe) Plan your overall strategy using the system

30. Your Biggest Challenges? Learning the specific software to use Writing your email promotions .

31. Hands Free Solution Basic Plan Includes the following: • Complete installation and setup • Includes the monthly software use •Promotions uploaded to the software • Free special broadcasts to your list Warrior Plan Includes the following: • Includes the Basic Plan PLUS… • Free Website Hosting • Quarterly review of your email campaigns • Unlimited subscribers and campaigns. • Weekly Email Reports of your campaign • Overview of your email message’s “copy” • Complete management of your email campaign • 4 Professional written emails designed to sell your products/services PRO PLAN Includes the following: • Includes the Warrior Plan PLUS… • Unlimited updates and management of your entire website

32. Questions?