Investment Perspective in Handicraft Sector in Jharkhand

1. Investment Perspective in Handicraft Sector in Jharkhand

2. Jharkhand , the 28th state of the Indian Union was brought into existence on November 15, 2000- Land of Opportunities

3. The State is rich in forest & minerals complementing its vibrant tribal culture Tribal people can make valuable contributions to the national society’s knowledge of socio-economic adaptations to fragile eco-systems

4. Major challenges • High incidence of rural poverty . 49% as per the national survey – Highest in nation • Health and education indicators are below the national average • Child Malnutrition , Infant mortality rates are very high compare with national average

5. Key Strategic Challenges for Inclusive and Sustainable Growth • Addressing institutional gaps (building new institutions as well as improving the performance of existing institutions) • Improving access to infrastructure (such as irrigation, roads, power, telecommunication, storage facilities, schools and clinics) • Expanding rural opportunities Source –Addressing challenges of inclusive Development- world bank report

6. CRAFTS SECTOR • The country's total handicrafts exports stood at USD 2.3 billion in 2010-11.  • 23 Million craftspeople are employed • Craftspeople form the second largest employment sector in India, second only to agriculture •  63% of exports turnover •  9 items dominate exports of handicrafts • These nine items include art metal ware, wood ware, hand-printed textiles, hand-knotted and embroidered textiles, leather goods, stoneware, carpets and floor coverings. ESAF

7. Jharcraft –Creating opportunity Changing lives • 2006 – Jharcraft was started as an n institution to create new opportunities to rural areas with an objectives to change the lives • The main objective is to provide a marketing space for merchandise manufactured by the rural artisans & NGO’s

8. Jharcraft • Jharcraft provides support for Tasar silk, woodcrafts , Bamboo crafts , Dhokra art , Lac Bangles , Lather items , Cane products , Jute crafts , Terracotta products ect. • Currently it supports more than 40000 artisans • 26 Emporiums across the country • Total turn over touched Rs 30 Crore in 2010-11

9. Introduction to ESAF • Originated in 1992 • Micro Finance & Micro Enterprises Development are Major Operational Areas • Reaches out to 4 Lakh members through 150 branch offices in India • Loan outstanding to tune of 300 Crores • Provides Marketing & Business Development services to 25000 SHG groups • Integrated approach towards creating self-reliance among the underprivileged & marginalized people ESAF

10. MAHALI COMMUNITY • Mahaliis a community of people among the santalslive in santhalpargana area. • They are totally dependant on bamboo for their livelihood, like basketry, mat making and other utility items. • There are approximately 30000 to 50000 Mahalis are there in each districts of Santhalpargana • Land less labors • Traditionally they work as a family ESAF

11. Training • We train the artisan groups for better quality and improved market relevant products

12. Trained artisans come into a group and work on the orders given by ESAF Village production centers introduced Packing , labeling and other final touches taken care at Business incubation centers in nearby towns Village production Centre

13. Village Craft Production Centre at Nayapada Village – The beginning 8 Women are working in this village regularly Under the leadership of an entrepreneur from 2008. They are earning around 2000 Rs/ month. Now migration is stopped among them.

14. Training Programs in villages

15. ESAF Creating opportunities • Signed MOU with Jharcraft 2011 • Trained more than 1000 artisans. • Migration arrested in more than 20 villages • Developed more than 150 designs of bamboo crafts • Promoted Tribal paintings of sohrai art, jadopatia art ect

16. The Impact • The Income of Individual has increased from 20 – 30 Rs earlier to 80 – 120 Rs a day which is almost 500 – 600% Increase • They are getting regular orders • Quality has improved substantially • Migration is arrested • Education is promoted

17. Story of Lal Murmu • Hails from Jamkanter village, • Shikaripara block of Dumka district • Earlier migrate to Bengal four times an year with family • Earn 2000/ month along with wife • In traditional bamboo work earns around 1500/ month both husband and wife • Started to work with ESAF one year back after getting training • Now earning approximately 4000 /month together if regularly working • Never migrated • Sending daughter to school • Now leading a production group in his village ESAF

18. Got 2500 as incentive in December • Bought a goat and other household things ESAF

19. SUBASH HANSDA ESAF

20. ESAF

21. ESAF

23. New InitiativesTRIBAL ART RANGE • Revived Two major local Tribal art forms ( Jadopatia & Sohrai)through transferring them to various functional products

24. Bamboo & Wood Products

25. Bamboo & Leather Products • Bamboo craft was mixed with the famous ‘Santiniketan Leather art”, a handcrafted leather work which is a heritage of the Tagorean institute, Santiniketan located barely 130 Kms from Dumka

26. BambooFurniture Making - Training • 35 Artisans are trained • Production work started • Government sanctioned to build a CFC at a cost of 17 Lakhs Rs at Barheit, Sahibgunj District

27. Furniture Products

28. Future vision of Jharcraft • Organize 100000 self help groups • Opening new chain outlets within the country and abroad • Turn Jharcraft into Rs 1000/- crore company by 2017 • Set up a exclusive sate of art head quarter at Ranchi • Make Artisans and Wavers a sake holder of the company

29. Roy K Alex Director , Programms ESAF THANK YOU ESAF