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Use of Facebook for SMEs

Use of Facebook for SMEs. Andrew Greenyer Director, Raise the Roof Marketing. Wikis. Photo sharing. Micro blogging. Podcasts. Video sharing. Blogs. Virtual worlds. Technologies or Channels. Social networks. Facebook. Facebook has over 1bn users

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Use of Facebook for SMEs

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  1. Use of Facebook for SMEs Andrew GreenyerDirector, Raise the Roof Marketing

  2. Wikis Photo sharing Micro blogging Podcasts Video sharing Blogs Virtual worlds Technologies or Channels Social networks

  3. Facebook • Facebook has over 1bn users • Facebook is a social network that allows you to connect with friends and family through request only • Users can share photos, status updates, videos, links • For Business: • Share breaking news • Share content from other platforms • Ask Questions • Provide Customer Service

  4. Salon – Vogue Woodley

  5. Leigh Sports Village

  6. Encourage Interaction • Asking questions that your fans can not resist answering • Post trivia, quizzes and games • Create a poll • Regular events that fans can engage with

  7. Trivia plus a question

  8. Simple Poll

  9. Asking for advice

  10. Creating an Advert on Facebook

  11. Creating an Advert on Facebook

  12. Testing your Ads • Split Test – one item at a time • Copy • Image • Offer • Evaluate your click through rate – stop adverts with too low CTR

  13. Knock-Off Wood

  14. Pinterest

  15. Knock-Off Wood Stats • Facebook: (Under “Knock-off Wood”): 116,000+ fans • Twitter: 2550 followers • YouTube: 30 videos • Highlights: • Ana White’s blog draws nearly three million unique page views every month. • 90-95% of her Facebook content comes from fans, and she leaves it all public. • Pinterest is the #1 referring site to her blog, bringing 6000 unique visitors a day. • In year two, the blog began bringing in enough advertising revenue to support her family.

  16. Things for you to considerTake 10 mins to write your thoughts down • Is Facebook right for your organisation • If Yes, what do you have to do? • Set up page – what do you need? • Post status updates – what, when and how? • Should you create an Advert(s) – what, who and how?

  17. Use of Twitter for SMEs Andrew GreenyerDirector, Raise the Roof Marketing

  18. Twitter • Twitter is a condensed version of Facebook status updates • Updates up to 140 characters in length • A good way of relaying breaking news • 500 million tweets per day • Let followers know about upcoming events / launches / share useful content

  19. Twitter Profile

  20. #HASHTAGS

  21. Tweetdeck

  22. Hootsuite.com

  23. 6 Tips for Improving Twitter Link Click Through Rate • Write tweets between 120 and 130 characters • Place links about 25% of the way through • Chose the right words and phrases • Use action words • Experiment with the paper.li system • Tweet on the weekends Analysis undertaken by Hubspot – based on 200,000 tweets with links

  24. Paper.li – create your own newspaper

  25. Customer Service via Twitter

  26. Things for you to considerTake 10 mins to write your thoughts down • Is Twitter right for your organisation • If Yes, what do you have to do? • Set up account – what do you need? • Post status updates – what, when and how? • Link back to website – what content? • How will you attract more followers?

  27. Use of Youtube (video) for SMEs Andrew GreenyerDirector, Raise the Roof Marketing

  28. Youtube • Upload and share videos – professional and non-professional content • 800m users per month • 4bn hours of video watched per month • 72 hours of video uploaded each minute • For Business: • Create product demonstrations • Case Studies • Interviews

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