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Lender-Agent Collaborative. Developing Customer Relationships Together. Integrated Marketing System. Develop Relationships… Generate Referrals… Close Transactions. Attracts Real Estate Agent Partners Generates Home Buyer Leads Builds a Pipeline of Future Business

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lender agent collaborative

Lender-Agent Collaborative

Developing Customer Relationships Together

integrated marketing system
Integrated Marketing System

Develop Relationships…

Generate Referrals…

Close Transactions

  • Attracts Real Estate Agent Partners
  • Generates Home Buyer Leads
  • Builds a Pipeline of Future Business
  • Reduces Marketing Expenses
  • Develops Your Social Media Marketing Strategy
develop real estate partnerships
Develop Real Estate Partnerships
  • Lenders Develop

Real Estate Agent Relationships

    • Provide marketing system options to agents
    • Together, cultivate consumer relationships
    • Generate business opportunities
    • Transact business
  • Lead Generation
    • Property listing service for consumers
    • Leads controlled by lender
    • Qualified leads distributed to agents
short list theory
Short List Theory
  • Consumers seek information on-line without commitment
  • They develop a “short list” of options
  • Choose their preferences and initiate interaction
  • Respond, interact and obtain permission to remain on their “short list”
  • Collaboration tools for lenders and agents
  • Enhanced WordPress blog site
  • Real Bird Pro – property search, listing sites
  • Social media marketing strategy
  • Technology and business development training
wordpress blog site
WordPress Blog Site
  • Powerful website, easy to edit and manage
  • Blogging platform
  • Video and social media integration
  • Auto-blogging
  • SEO enhanced
  • Business directory
  • Auto email follow-up
real bird pro
Real Bird Pro
  • Property search of Google base listings
    • MLS feeds and FSBO listings
  • Map based searches
  • Single property websites
  • Property listing syndication
  • Craig’s list ad integration
social media marketing strategy
Social Media Marketing Strategy
  • Social Media Tools
    • Interactive website and blog
    • Markets the value proposition
  • Visibility
    • High search engine positioning
    • Lower cost
  • Social Authority
    • Establish local expertise as lenders and real estate agents
value of social media
Value of Social Media

Recent Survey of Companies Utilizing Social Media

wordpress blog site1
WordPress Blog Site
  • WordPress website with blogging
  • SEO (search engine optimized) – Google index
  • Property search of real estate listings
  • Listing and services promotion
  • Content ideas and training for blog entries
  • Consumer initiates interactions, follow-upget on the short list
blogging to generate leads
Blogging to Generate Leads
  • Consumers research information online
  • Key phrase search indexes relevant articles
  • Your articles appear in the results
  • You develop social authority – local expert
  • Creates trust with the consumer
  • Generates a registration for services and info
training and support
Training and Support
  • E-Manual and workbook
  • Video training library
  • Weekly marketing webinars
    • Blog ideas and concepts
    • Lead cultivation and conversion techniques
  • Online support

Mortgage Loan Officer

Real Estate Agent

Consumer interaction

Lead generation

Pre-approved buyers from lender

Listing marketing

Reduce marketing expenses

Personal promotion

Training and online support

  • Real estate agent business relationships and referrals
  • Home buyer leads
  • Sales pipeline of future business
  • Personal promotion and branding
  • Reduce marketing expenses
  • Training and online support
  • Lender Site - yourlender@REHomesites.com
    • $89/month, $49 set-up fee
    • Multiple agent partners
  • Town Site – based on gross sales (2009)


    • $29/month up to 25 million
    • $49/month up to 50 million
    • $79/month up to 100 million
    • $99/month up to 150 million
    • 129/month up to 250 million
    • Quote over $250 million
lender master site
Lender Master Site

Master Linking from Main Site to Town Sites