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Communicating Nutrition Information

Communicating Nutrition Information. Paige Zaitlin Tufts University Web Strategies for Health Communication . My Focus:. Organizations that communicate science-based nutrition information to different population groups using the web as a primary means of dissemination. 

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Communicating Nutrition Information

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  1. Communicating Nutrition Information Paige Zaitlin Tufts University Web Strategies for Health Communication

  2. My Focus: • Organizations that communicate science-based nutrition information to different population groups using the web as a primary means of dissemination.  • Three Organizations: • Center for Nutrition Policy and Promotion (USDA) • International Food Information Council • Nutrition Source (Harvard School of Public Health)

  3. Center for Nutrition Policy and Promotion (CNPP)

  4. What is the CNPP? • USDA • Mission: improve the health of Americans • Develop Dietary Guidelines for Americans • “link scientific research to the nutrition needs of consumers”

  5. CNPP: Web Strategy • Website • MyPyramid Menu Planner • MyPyramid for Preschoolers • MyPyramid Tracker • MyPyramid for Kids • MyPyramid en Español • Links to reports • Personas • Podcasts • Videos • Facebook • Twitter

  6. CNPP: SWOT Analysis

  7. IFIC Foundation

  8. What is IFIC? • The IFIC Foundation is the educational arm of IFIC. • Mission: communicate science-based information on food safety and nutrition to • Professionals • Educators • Journalists • Government officials • Consumers

  9. IFIC: Web Strategy • Website • Reports • Videos: • “on the street” • FAQ • Personas • Available en Español • eNewsletter • Risk Communication Training • Tools for Effective Communication • Webinars/Web Casts • Twitter *IFIC states that they are in the process of redoing their website

  10. Kidnetic.com

  11. IFIC: SWOT Analysis

  12. The Nutrition Source

  13. What is the Nutrition Source? • From the Harvard School of Public Health’s Department of Nutrition • Designed to provide a reputable nutrition source on the web • Features lots of news from the HSPH • Gives “need to know” nutrition information (“the bottom line”) • Microsite within the HSPH site, also accessed through http://thenutritionsource.org

  14. Nutrition Source: Web Strategy • Website • Nutrition in the News (Harvard news) • “What should you eat?” • Weight loss advice • A unique healthy eating pyramid “that’s actually based on the latest and best science” • Recipes for both home and food service • LinkedIn: Lilian Cheung Cheung (Editorial Director) • HSPH has a podcast

  15. Their own food pyramid

  16. SWOT Analysis

  17. Comparison

  18. Recommendations: CNPP • Facebook • Optimize, respond quickly to friend requests • iPhone app • for MyPyramid Tracker • Blog (news?) • Make videos compatible with Mac • Other languages besides Spanish and English • Promote MyPyramid’s Twitter • Make it more prominent on the site

  19. Recommendations: IFIC • Website navigation • not very visually appealing • Menus in strange places • Make the findings of the survey more visually appealing or exciting • Publications site does not work • LinkedIn or Facebook • Twitter is not promoted at all on the site • Could be used to publicize web casts and research • Webinars could be more publicized through something like facebook • Podcasts could be used with webinars • Blog or RSS feeds

  20. Recommendations: Nutrition Source • Social media: Twitter and Facebook • Partner with or link to other institutions’ nutrition sites (there are not that many links) • Blog • Featuring nutrition experts from Harvard (such as Walter Willet) • BMI and calorie calculators • eNewsletter or email with RSS feeds of news • Have part of the site geared for kids or for other segments of the population

  21. Questions?

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