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Power point presentation on digital marketing

Dics is the best computer institute of digital marketing in pitampura .the students have great practice of digital marketing in this institute.

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Power point presentation on digital marketing

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  1. Power point presentation on digital marketing by Tanya Goel

  2. Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital ...

  3. Search engine optimization is the science of improving a websites to increase the visibility .when people search for products or services .the more visibility a websites has on search engine. What is search engine optimization(SEO)

  4. It is a process of submitting your websites URL to various web directories( websites) with the aim of building back links thus increasing business growth. • Social bookmarking submission: • Bookmark : title • url • Description with image scan tags: submit 1. Directory submission

  5. To create a business pages • Profile request likes ,dislikes avatar 5k followers • people reach (+) v/s people engagement • No. of followers (+) Create a business pages

  6. The process of building & marketing with the good of improving its position in search engine results . SEM includes both search engine optimization (SEO) and search advertising or paid research. What is search engine marketing

  7. The page searches sea after they’ve entered their query into the search box . the page that a search engine returns after a user submit a search query in to search box .the page that a search engine returns after a user submit a search query .in addition to organic search results .search engine result page (SERPs)usually includes paid search & pay per link (ads) What is search engine result pages(SERP)

  8. White hat (SEO) • Black hat (SEO) • Grey hat (SEO) To work under the guidelines called white hat (SEO) To work against the guidelines called black hat (SEO) To work both combination in the guidelines called grey hat Search engine optimization types

  9. 1.Organic traffic 2. Direct traffic 3.Social traffic 4.Reffind traffic 5.Indent traffic /or paid traffic( sponsored add) categories: eg DICS Innovatives(category) education - tally tags -Java Types of web traffic

  10. To comes a traffic from other from other websites called back link. • Quality of back link • DA- Domain authority • PA- Page authority Backlinks

  11. On page 1.meta tags 2.Google webmaster pro 3.Google analytic 4.URL redirection 5.URL commercial • Off page 1.Directory submission 2.Social bookmarking 3.Classified submission 4. Blog creation submission 5.Blog commenting 6.Image optimization and submission 7.Ppt submission 8.Pdf submission 9.Video submission 10.Article submission 11.Profile submission SEO(organic result)

  12. PPT submission is one of online marketing tool that help to create backlinks. With the help of attractive, informative and engaging PowerPoint slides, you can share high-quality content across the web. Ppt submission

  13. PPT submission can help your website get inbound traffic through backlinks, and is a good way to improve the page rankings. Fresh and quality contents when submitted through PPT can in the long run make others share your submission in their blogs and websites, which can help to bring quality inbound links. Ppt submission

  14. PDF submission is an SEO backlink creation technique to promote your content as PDF or PPT or DOC format. Similar to PDF, you can also submit PPT and DOC files and promote your content in different PDF or PPT or DOC websites. Pdf submission

  15. Video submission refers to submitting your distinctive products, company intro, or publishing any type of service in the submission sites. Video submission generally is done in two ways. You can either upload the video to websites like YouTube, Dailymotion, Twitter, etc. Video submission

  16.  Article Submission refers to an off-page SEO technique in which you write an article and publish it on the third-party website. It is a method by which you write articles that are related to your business and add them to the famous article submission directories. Article submission

  17. When you feed information and create a new profile, you spread the word about your business to various potential visitors. When you are adding information about your business, you can also come up with targeted keywords that attract hordes of potential visitors searching for similar products and services online. Profile submission

  18. It is an off-page criteria SEO planning in which the website owner publishes relevant &high –quality content .Blog submission’s target is to turn onetime visitors into repeated ones.It is claimed to be the core off- page activity that can show tremendous result it is timely updated. Blogger submission

  19. Data that provide information about other data. Metadata summarizes basic information about data, making finding & working with particular instances of data easier. Metadata can be created manually to be more accurate, or automatically and contain more basic information. What is meta data

  20. Google Webmaster Tools - now Google Search Console - is a free tool by Google that allows users to check how their website is performing in the search results and whether it experiences any issues that can affect that performance. It was launched in June 2005 as Sitemaps, an XML tool. Google webmaster pro

  21. Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. • Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI. Google analytic

  22. Image submission is an off – page activity which Simply means to leave the images related to Your content on the website & attract the audience towards it. Image submission

  23. Image optimization is involves creating and delivering high quality images in the ideal format size &resolution to increase user engagement Image optimization

  24. Affiliate marketing is the process of making online every time customer purchase a product based on your recommendation .This is an online sales tactic that allow you the affiliate- to earn a commission and helps the product owner increase sales. Affiliate marketing

  25. Blog commenting for SEO is defined as a simple strategy to start building links back to your site while building strong relationships with people in your industry Blog commenting

  26. Thank you so much for watching

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