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Crowdfunding

Crowdfunding. میلاد بنی اسدی فرید معین وزیری میلاد خسروی MBA تابستان 1393 پردیس بین الملل دانشگاه امیر کبیر. عناوین. چیست؟ تاریخچه؟ انواع ؟ مزایا: معایب : سایت های مرتبط؟ شرکت ها؟ پروژه ها؟ چگونه می توان انجام داد؟. What Is Crowdfunding.

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Crowdfunding

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  1. Crowdfunding میلاد بنی اسدی فرید معین وزیری میلاد خسروی MBA تابستان 1393 پردیس بین الملل دانشگاه امیر کبیر

  2. عناوین • چیست؟ • تاریخچه؟ • انواع؟ • مزایا: • معایب: • سایت های مرتبط؟ • شرکت ها؟ • پروژه ها؟ • چگونه می توان انجام داد؟

  3. What Is Crowdfunding • “the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.” • http://www.forbes.com/sites/tanyaprive/2012/11/27/what-is-crowdfunding-and-how-does-it-benefit-the-economy/

  4. History • Crowdfunding gained traction in the United States when Brain Camelio, a Boston musician and computer programmer, launched ArtistShare in 2003. • http://www.freedman-chicago.com/ec4i/History-of-Crowdfunding.pdf

  5. History (continue) • Since 1700 • 1997- The Inception of Modern Day Crowdfunding • 2009- Crowdfunding Emerges as a Major Funding Source • 2011- Crowdfunding Gains Washington's Support • 2012- Fundable Launches the First Business Crowdfunding Platform

  6. Types of Crowdfunding • 1. Equity Based Crowdfunding: Investors receive a stake in the company. (If Pebble goes big, you get a percentage of the prize).2. Donation Based Crowdfunding: Contributions go towards a charitable cause. (You paid for 50 children in Africa to receive watches).3. Lending Based Crowdfunding: Investors are repaid for their investment over a period of time. (You invest in Pebble, and get your money paid back over time).4. Reward Based Crowfunding: Investors receive a tangible item or service in return for their funds. (You invest in Pebble, and get a first edition watch.)

  7. Pros of Crowdfunding • Access to Capital • Build Awareness • Free Press Coverage • Feedback • Speed of response • Marketing

  8. Cons of Crowdfunding • All or Nothing • Reputation • Speed • Time and Money

  9. وب سایت های crowdfunding • https://www.kickstarter.com/ • https://www.indiegogo.com/ • http://www.rockethub.com/ • https://onevest.com/ • http://www.fundable.com/

  10. Top 10 Crowdfunding Sites

  11. Top 100 CrowdfundedCompanies WobbleWorks TechJect Formlabs Reaper Miniatures Obsidian Entertainment inXile entertainment Ouya Flint and Tinder

  12. List of highest funded crowdfunding projects • Star Citizen • Ethereum • Coolest Cooler • Ubuntu Edge • Pebble (watch)

  13. How to Crowdfund • Figuring Out Your How and Why (2 Months Before) • Figure out what your reasons are • Do a lot of research on your goals • Present your goals • Research crowdfunding, too • Find a videographer

  14. How to Crowdfund (continue) • Part 2 of 5: Designing Your Campaign (1 Month Before) • Decide which platform to use • Design the layout of your campaign • Answer the question “what are you going to give me?” • Plan for enticing awards • Make sure that the estimated delivery date is something you can deliver on

  15. How to Crowdfund (Continue) • Part 3 of 5: Building the Movement (2 Weeks Before) • Make sure you have a core team of people working on this with you • Grow your network • Reach out to organizations, too • Prep the media • Don’t expect that most reporters will respond

  16. How to Crowdfund (Continue) • Part 4 of 5: Launching the Campaign • Know your goal • Remind your network of the launch day • Focus on key influences and social media • Celebrate and encourage your campaign with a personal pitch • Enjoy the results

  17. How to Crowdfund (Continue) • Part 5 of 5: Ending Your Campaign • Thank everybody! • Keep everyone in the loop

  18. بسیار سپاسگزاریم

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