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The Future-Ready Librarian: Getting current with new technologies to anticipate your users’ needs

The Future-Ready Librarian: Getting current with new technologies to anticipate your users’ needs. Marydee Ojala Editor, ONLINE: Exploring Technology & Resources for Information Professionals. Future Readiness. Staying one step ahead Envisioning what users want before they tell you

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The Future-Ready Librarian: Getting current with new technologies to anticipate your users’ needs

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  1. The Future-Ready Librarian: Getting current with new technologies to anticipate your users’ needs Marydee Ojala Editor, ONLINE: Exploring Technology & Resources for Information Professionals

  2. Future Readiness • Staying one step ahead • Envisioning what users want before they tell you • Knowing your user base, their thought processes, deliverables, preferences • Their subject area SLA-SD Chapter, October 14, 2011

  3. Past Future Readiness • Explaining online 30 years ago • Black box • Carlos Cuadra’s survey • Ability to see what others can’t • Readiness to discard what doesn’t work SLA-SD Chapter, October 14, 2011

  4. Future Ready Research • Fact: Everybody Googles • Fiction: Everybody Googles well and always finds what they want • Information literacy SLA-SD Chapter, October 14, 2011

  5. No matter what you think of • Google • That it dominates is indisputable SLA-SD Chapter, October 14, 2011

  6. Google Trends • Personalization of all search results • Everything isn’t all there is • Instant claims to speed up searching • Databases – books, finance, blogs, images, video • Constantly tweaking • Killing off products –Labs, realtime, health, wonderwheel, news timeline, image swirl, and others SLA-SD Chapter, October 14, 2011

  7. Google search SLA-SD Chapter, October 14, 2011

  8. Google Instant • Is this a benefit or a pain? • Results updated as you type • Fewer suggestions – now 4 rather than 10 • Results limited to 10, regardless of how you set preferences • Predictive search – autosuggest, autocorrect • You can turn it off SLA-SD Chapter, October 14, 2011

  9. Google Advanced Search • Exact phrase (“ “) • Wildcard in phrase (“ * “) • Precision search (+) • Search by voice, image • Google now forcing you to search in basic mode before can switch to advanced SLA-SD Chapter, October 14, 2011

  10. Bing Search • Colorful home page (HTML5) • Deal with Yahoo to power search • But not in all countries • And not all verticals • Social – deals with Twitter & Facebook • Updates at 6 month intervals SLA-SD Chapter, October 14, 2011

  11. Search SLA-SD Chapter, October 14, 2011

  12. Bing Advanced Search SLA-SD Chapter, October 14, 2011

  13. Field Searching in Google • Site: • Filetypes • Date in left hand panel • Other limits in left hand panel SLA-SD Chapter, October 14, 2011

  14. Field Searching • Msdn.microsoft.com/en-us/library/ ff795620.aspx altloc: loc: l contains: meta: feed: msite: filetype: near: hasfeed: noalter: inanchor: norelax: instreamset: literalmeta: SLA-SD Chapter, October 14, 2011

  15. Yahoo • Search now powered by Bing • Same database • Same results • Verticals not powered by Bing • Finance, Blogs • Not in all countries SLA-SD Chapter, October 14, 2011

  16. Ask • Or don’t • Has become Q&A site SLA-SD Chapter, October 14, 2011

  17. Alternatives to Google, Bing • Blekko • Slash the web • Duck Duck Go • Devoted to privacy • Exalead • Demo for enterprise search • Qwiki • Hear search results SLA-SD Chapter, October 14, 2011

  18. Blekko Search SLA-SD Chapter, October 14, 2011

  19. Slash Tag Search SLA-SD Chapter, October 14, 2011

  20. Duck Duck Go Search SLA-SD Chapter, October 14, 2011

  21. Non-U.S. Search Engines • Yandex • Russia, has offices in Netherlands, USA • Invested in Blekko • Public company • Baidu • China • Fought with Google & won • AliBaba • China • Rumored to want to buy Yahoo SLA-SD Chapter, October 14, 2011

  22. Social Search • LinkedIn • Finding experts, employees, ex-employees • Look at answers to questions • Twitter • Real time news • Advanced search options • Archival search with Topsy.com • Facebook • Likes • Customer service SLA-SD Chapter, October 14, 2011

  23. Challenges • Proving that we know more than our clients • Not being arrogant that we know more than our clients • Staying current so that we do know more than our clients SLA-SD Chapter, October 14, 2011

  24. Trends • Personalization – to deliver behavior driven ads • Emphasis on consumer search, pullback from advanced search features • Social signals for search • Non-text search • YouTube is second most-used search engine SLA-SD Chapter, October 14, 2011

  25. Future SLA-SD Chapter, October 14, 2011

  26. Future SLA-SD Chapter, October 14, 2011

  27. Future SLA-SD Chapter, October 14, 2011

  28. Future Trends SLA-SD Chapter, October 14, 2011 If there’s going to be a “Google killer”, it will be Google Search is designed for the masses not for information professionals More data visualization, better relevance, contextual search Overlapping postings, duplications

  29. Future Trends SLA-SD Chapter, October 14, 2011 More personalization - appeals to consumers not information professionals Geolocation also skews results More emphasis on embedded multimedia Quality and relevance remain important Critical thinking

  30. Time to Explore SLA-SD Chapter, October 14, 2011 So many search engines to explore So many new things Exciting developments in search technology Be flexible, open to new ideas, and brave Understand that it’s a volatile environment

  31. Future Readiness SLA-SD Chapter, October 14, 2011

  32. Contact details • Marydee Ojala • Editor, ONLINE: Exploring Technology & Resources for Information Professionals • www.onlinemag.net • marydee@xmission.com SLA-SD Chapter, October 14, 2011

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