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Future-Ready Librarian: Anticipating User Needs with New Technologies

Stay ahead by envisioning user preferences and understanding their thought processes. Learn about Google, Bing, Yahoo, and alternative search engines. Discover the challenges and trends in information search to empower your library.

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Future-Ready Librarian: Anticipating User Needs with New Technologies

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  1. The Future-Ready Librarian: Getting current with new technologies to anticipate your users’ needs Marydee Ojala Editor, ONLINE: Exploring Technology & Resources for Information Professionals

  2. Future Readiness • Staying one step ahead • Envisioning what users want before they tell you • Knowing your user base, their thought processes, deliverables, preferences • Their subject area SLA-SD Chapter, October 14, 2011

  3. Past Future Readiness • Explaining online 30 years ago • Black box • Carlos Cuadra’s survey • Ability to see what others can’t • Readiness to discard what doesn’t work SLA-SD Chapter, October 14, 2011

  4. Future Ready Research • Fact: Everybody Googles • Fiction: Everybody Googles well and always finds what they want • Information literacy SLA-SD Chapter, October 14, 2011

  5. No matter what you think of • Google • That it dominates is indisputable SLA-SD Chapter, October 14, 2011

  6. Google Trends • Personalization of all search results • Everything isn’t all there is • Instant claims to speed up searching • Databases – books, finance, blogs, images, video • Constantly tweaking • Killing off products –Labs, realtime, health, wonderwheel, news timeline, image swirl, and others SLA-SD Chapter, October 14, 2011

  7. Google search SLA-SD Chapter, October 14, 2011

  8. Google Instant • Is this a benefit or a pain? • Results updated as you type • Fewer suggestions – now 4 rather than 10 • Results limited to 10, regardless of how you set preferences • Predictive search – autosuggest, autocorrect • You can turn it off SLA-SD Chapter, October 14, 2011

  9. Google Advanced Search • Exact phrase (“ “) • Wildcard in phrase (“ * “) • Precision search (+) • Search by voice, image • Google now forcing you to search in basic mode before can switch to advanced SLA-SD Chapter, October 14, 2011

  10. Bing Search • Colorful home page (HTML5) • Deal with Yahoo to power search • But not in all countries • And not all verticals • Social – deals with Twitter & Facebook • Updates at 6 month intervals SLA-SD Chapter, October 14, 2011

  11. Search SLA-SD Chapter, October 14, 2011

  12. Bing Advanced Search SLA-SD Chapter, October 14, 2011

  13. Field Searching in Google • Site: • Filetypes • Date in left hand panel • Other limits in left hand panel SLA-SD Chapter, October 14, 2011

  14. Field Searching • Msdn.microsoft.com/en-us/library/ ff795620.aspx altloc: loc: l contains: meta: feed: msite: filetype: near: hasfeed: noalter: inanchor: norelax: instreamset: literalmeta: SLA-SD Chapter, October 14, 2011

  15. Yahoo • Search now powered by Bing • Same database • Same results • Verticals not powered by Bing • Finance, Blogs • Not in all countries SLA-SD Chapter, October 14, 2011

  16. Ask • Or don’t • Has become Q&A site SLA-SD Chapter, October 14, 2011

  17. Alternatives to Google, Bing • Blekko • Slash the web • Duck Duck Go • Devoted to privacy • Exalead • Demo for enterprise search • Qwiki • Hear search results SLA-SD Chapter, October 14, 2011

  18. Blekko Search SLA-SD Chapter, October 14, 2011

  19. Slash Tag Search SLA-SD Chapter, October 14, 2011

  20. Duck Duck Go Search SLA-SD Chapter, October 14, 2011

  21. Non-U.S. Search Engines • Yandex • Russia, has offices in Netherlands, USA • Invested in Blekko • Public company • Baidu • China • Fought with Google & won • AliBaba • China • Rumored to want to buy Yahoo SLA-SD Chapter, October 14, 2011

  22. Social Search • LinkedIn • Finding experts, employees, ex-employees • Look at answers to questions • Twitter • Real time news • Advanced search options • Archival search with Topsy.com • Facebook • Likes • Customer service SLA-SD Chapter, October 14, 2011

  23. Challenges • Proving that we know more than our clients • Not being arrogant that we know more than our clients • Staying current so that we do know more than our clients SLA-SD Chapter, October 14, 2011

  24. Trends • Personalization – to deliver behavior driven ads • Emphasis on consumer search, pullback from advanced search features • Social signals for search • Non-text search • YouTube is second most-used search engine SLA-SD Chapter, October 14, 2011

  25. Future SLA-SD Chapter, October 14, 2011

  26. Future SLA-SD Chapter, October 14, 2011

  27. Future SLA-SD Chapter, October 14, 2011

  28. Future Trends SLA-SD Chapter, October 14, 2011 If there’s going to be a “Google killer”, it will be Google Search is designed for the masses not for information professionals More data visualization, better relevance, contextual search Overlapping postings, duplications

  29. Future Trends SLA-SD Chapter, October 14, 2011 More personalization - appeals to consumers not information professionals Geolocation also skews results More emphasis on embedded multimedia Quality and relevance remain important Critical thinking

  30. Time to Explore SLA-SD Chapter, October 14, 2011 So many search engines to explore So many new things Exciting developments in search technology Be flexible, open to new ideas, and brave Understand that it’s a volatile environment

  31. Future Readiness SLA-SD Chapter, October 14, 2011

  32. Contact details • Marydee Ojala • Editor, ONLINE: Exploring Technology & Resources for Information Professionals • www.onlinemag.net • marydee@xmission.com SLA-SD Chapter, October 14, 2011

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