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CBD Packaging - 6 Ways To Stand Out In A Rapidly Growing Market

Weu2019ve all heard the famous saying that impressions are made in 7 seconds or less. But did you know that marketing studies have displayed that this not only applies to people, but to brands as well? If consumers are making their purchasing decisions in 7 seconds or less, this means theyu2019re not meticulously reading through information, comparing prices, or doing research. Instead, they are being influenced by whatever packaging catches their attention first and entices them the most. Since labels are so critical to consumer decisions, they need to stand out. Here are 6 of the packaging eleme

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CBD Packaging - 6 Ways To Stand Out In A Rapidly Growing Market

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  1. CBD Packaging - 6 WaysToStand Out in aRapidly GrowingMarket One way to stand out in the rapidly growing market is to choose purposeful packaging. In this blog, we’ll break down the packaging elements CBD companies shouldconsider.

  2. We’veallheardthefamoussayingthatimpressionsaremadein7 seconds or less. But did you know that marketing studio have displayed that this not only applies to people, but to brands as well? If consumers are making their purchasing decisions in 7 seconds or less, this means they’re not meticulously reading through information, comparing prices, or doing research. Instead, they are being influenced by whatever packaging catches their attention first and entices them themost. Here are 6 of the packaging elements to consider including when creating a label for your CBDproduct: 6 Packaging Elements that are Guaranteed to Differentiate Your CbdProduct

  3. andBold 01 Consider aColor that isUnique This isn’t to say that every label you design needs to be neon or cheetah print. Sometimes a solid black or white can increase a product’s visualimpact. The key to successful color choice is analyzing what your competitors are doing. You’ll want to implement something that is unique from everyone else; something that will draw consumers’ eyes immediately when sitting on a shelf or listed on awebsite. It’s also important to note that label color and text color should compliment each other well. If the text is difficult to read, this can be extremely problematic due to the nature of the market. Safety instructions, THC level, etc, all need to be clearlylegible.

  4. Ensure Consumers Their Product is Pure and Safe withTamper Evidence Because CBD products are used directly on the consumer, oftentimes even consumed, consumers need to be reassured that their product purity hasn’t been compromised. If you’re not employing protective packaging, but your competitors are, you will be left at a disadvantage and likely to lose those consumer dollars. Why would any consumer gamble their safety or their family’s safety if they can easily find analternative? There are several types of tamper evidence that can be utilized to get the job done. But, our team at Tango always strongly encourages the use of visible tamperevidence.

  5. Distinguishing Your Brand Using Humor and Creativity As mentioned before, there are already a lot of competitors in this market, and it’s only predicted to increase in the years to come. Another way to stand out from the crowd is through humor and creativity. Customers resonate with brands that utilize humor or clever ideas. Implementing these in your label will help your consumers see your brand first, and remember it for nexttime. Sometimes a little humor is all it takes to keep your consumers coming back formore.

  6. Packing Studio show that the majority of consumers actually associate the quality of a product’s packaging with the quality of the productinside. This consumer purchasing habit is even more important in the CBD industry. Whenever a consumer is going to consume or apply a product for their health, they’re going to be cautious about the quality of the product. Nobody wants to ingest a product of questionablequality. Investing in high quality packaging for your product will let your consumer know that you only sell the best-of-the-best. Don’t sacrifice your product’s success by shaving off a few dollars in packaging costs. It won’t be worth it in theend. High Quality Packaging =HighQualityProduct

  7. Packaging That Photographs Well According to a study done by SingleCare.com on where CBD was being purchased from, an incredible 27% of all CBD purchases were from online retailers. This means your CBD product needs to photograph well. Shoppers still make the same purchasing decisions online that they do in the store. Great looking, high quality, bold and attention-grabbing labels will still win consumers online just as they do on the shelf. Make sure your label accomplishes all these things while also looking stunning in front of the lens.

  8. PhoneNumber 8443382646 ContactUs EmailAddress For questions orconcerns info@tangopackaging.com Website www.tangopackaging.com

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