Succeeding In Today’s Global Marketplace

Succeeding In Today’s Global Marketplace • Q. What challenges do you face in the global marketplace? • Q. What markets are you looking to expand into? Or grow? • Q. What’s your strategy for global growth? Berlitz - Georgetown University Global Leaders Program

“Globalization is an irreversible process, not an option” – Former UN Secretary General Kofi Annan • Defending market share and positions from national headquarters, no longer ensures success. • Rapid globalization, driven by inexpensive technology, increasing Internet use, a 24/7 flow of information and money and exponential growth in international trade have changed the rules of the game. • Today, successful companies need leaders who are global citizens with a global mind-set, capable of leading multi-functional, matrixed, multi-national, virtual teams. Berlitz - Georgetown University Global Leaders Program

Transforming Leaders Into Global Leaders Berlitz - Georgetown University Global Leaders Program

A Unique Offering • Berlitz, the global cultural and language learning leader, has teamed up with the renowned Georgetown University to offer an innovative executive leaders program. • The program uniquely integrates business acumen, communication skills and cultural competency to accelerate development of the next generation of global leaders. Berlitz - Georgetown University Global Leaders Program

To be a leader you need a vision. To be a global leader you need more. • The program develops savvy leaders with a global mindset who can influence, persuade and consistently succeed in economic, social, technological and culturally diverse environments. Berlitz - Georgetown University Global Leaders Program

Program Themes Tied To Program Locations • Four key business hubs around the globe have been selected so executives can acquire first hand local perspectives and insights and experience cultural differences. Program themes and content are tied directly to each location. • Key executives are immersed in the culture, providing a level of mastery and global agility needed to drive your company to success in today’s competitive global environment. Berlitz - Georgetown University Global Leaders Program

Renowned Academic Directors • The full resources of Georgetown University’s McDonough School of Business and Walsh School of Foreign Service combine with the cultural and language training expertise of Berlitz to provide a unique learning experience. • Academic Directors Eileen Rogers, Vice President, Global Talent Solutions, Berlitz International, Inc.Ms. Rogers served most recently as the Global Director, Talent and Leadership Excellence with Deloitte Touche Tohmatsu, where she launched a comprehensive global leadership and management curriculum. Holding Masters degrees from Harvard and Johannes Gutenberg Universität where she was a Fulbright Scholar, she served as Director of Executive Education at Harvard, Boston University and Babson University, where she brought together faculty from major US business schools, IMD, London Business School and INSEAD. Stanley Nollen, Professor, McDonough School of BusinessProfessor Nollen's field of research and teaching is international business. He studies firms and industries in emerging market economies and directs foreign study programs in Delhi, Bangalore, Dubai, Ho Chi Minh City, and Prague. His recent published research is about software and hardware industries in India and China, and the transition of firms in the Czech Republic. Professor Nollen twice received Fulbright awards in Delhi and Prague. He was an academic visitor at the London School of Economics and Universiteit Antwerpen. Professor Nollen teaches courses in international business and in macro- and micro-economics. He has won MBA teaching awards four times. Berlitz - Georgetown University Global Leaders Program

Integrated Learning Experience • This learning experience integrates cutting-edge best practice executive learning methods including coaching, webinars and interactive roundtables with seasoned business executives, senior government officials, diplomats and prominent journalists. Berlitz - Georgetown University Global Leaders Program

On the ground experiential learning and networking • Site visits expose executives to regional business practices. • Roundtables and site visits provide opportunity to build networks and contacts in countries while acquiring business acumen in that area. • Participants will be able to network throughout the program and continue the dialogue on a secure online community created specifically for this program. Berlitz - Georgetown University Global Leaders Program

Even before the first in-person session, executives will: • Be trained online in communications and presentation skills (optional). • Take Berlitz’s proprietary Cultural Orientations Indicator® (COI), a statistically validated online cultural assessment that measures participants’ work style preferences to understand and leverage cultural diversity when working with others around the world. Berlitz - Georgetown University Global Leaders Program

Strategic Action Plan • Real world challenges are integral to the program. An executive coach will be assigned to each program participant working with executives before, between and throughout the program on a strategic action plan relevant to your company. Berlitz - Georgetown University Global Leaders Program

Executive Coach Helps Assure Goals Are Met Before Module I Each participant identifies a real company challenge to focus on, creates a strategic action learning plan and gets C-suite approval, to ensure it will return value to the company. Participants are assigned an executive coach to review goals. During Participants with similar challenges work together in small groups Participants have access to faculty who are specialists in their challenge Executive coaches work with participants to assure progress against goals After Executives present ideas based on program learning and experiences to C-suite for adaptation Berlitz - Georgetown University Global Leaders Program

Who will benefit from this program • Senior executives • Minimum 15 years professional experience • Able to conduct business in English • Do not have to be a native English speaker Berlitz - Georgetown University Global Leaders Program

Timeline • Designed to meet the needs and time constraints of busy executives, the Global Leaders Program is delivered in four one-week modules over eight months. The program is structured to progress from broader topics such as global economies to focus on the individual. • End April • May • July 5 – 9 • August 16 – 20 • October 4 – 8 • November 29 – December 3 • Application Deadline • Berlitz Program • Module 1 (London) • Module 2 (Shanghai) • Module 3 (Bangalore) • Module 4 (Washington D.C.) Berlitz - Georgetown University Global Leaders Program

Module 1: Global Market Dynamics: Global Economics (London, UK) • The program kicks off in London, a city with historical significance as a center of international business. It examines the political and regulatory influences on global business while grounding participants in management fundamentals. Participants analyze macroeconomic structure and develop a greater understanding of inter-regional economic integration. • Courses include: • The Global Environment of Business • Business Government and the Global Economy • Emerging Market Economics • Fiscal Monetary Policy Berlitz - Georgetown University Global Leaders Program

Module 1: Global Market Dynamics: Global Economics (London, UK) Berlitz - Georgetown University Global Leaders Program

Module 2: Global Industry Dynamics: Supply Chain Management (Shanghai, China) • The program reconvenes in Shanghai, an emerging market with global manufacturing. The module develops participants’ understanding and application of corporate strategy, global supply chain and provides the tools necessary to assess market demands, examine industry forecasts, and investigate the dynamics of global competition. • Courses include: • Industry Economics • Corporate Strategy and Industry Dynamics • Corporate Finance • Entering Emerging Markets • Global Logistics and Operations Management Berlitz - Georgetown University Global Leaders Program

Module 2: Global Industry Dynamics: Supply Chain Management(Shanghai, China) Berlitz - Georgetown University Global Leaders Program

Module 2: Global Industry Dynamics: Supply Chain Management (Shanghai, China) Berlitz - Georgetown University Global Leaders Program

Module 3: Global Enterprise Dynamics: Information Technology (Bangalore, India) • Bangalore is home to innovation and technology. This module explores the day-to-day management of global business operations and will focus on managing in emerging countries and demonstrating leadership in diverse environments. • Courses include: • Entrepreneurship • Structuring and Managing the Global Enterprise • Marketing Strategies for Global Executives • Innovation and Technology • Leveraging Technology: Leading Organizational Change Berlitz - Georgetown University Global Leaders Program

Module 3: Global Enterprise Dynamics: Information Technology (Bangalore, India) Berlitz - Georgetown University Global Leaders Program

Module 4: Global Leadership Dynamics: Becoming A Global Leader (Washington, D.C., USA) • Conducted in Washington, D.C., a hub of international business research and policy and U.S. political power, this module focuses on recent global business transformations, developing ethical and sustainable leadership practices, and the specific challenges facing executives. • Courses include: • Systems Thinking • Intercultural Negotiations/ Negotiating Complex Multi-Party Deals • Influence and Persuasion, Leading with Emotional Intelligence • Building Social Capital and Retaining Top Talent • Multi-Cultural Ethics • Corporate Social Responsibility • Inclusive Leadership Berlitz - Georgetown University Global Leaders Program

Module 4: Global Leadership Dynamics: Becoming A Global Leader (Washington, D.C., USA) Berlitz - Georgetown University Global Leaders Program

Distinguished, Experienced Faculty J. Bradford Jensen, Associate Professor, McDonough School of Business Expertise: economics, and the relationship between international trade and investment and firm performance Marc L Busch, Associate Professor, Edmund A Walsh School of Foreign ServiceExpertise: international trade policy and law Jeffrey T Macher, Associate Professor, McDonough School of Business Expertise: microeconomics, competitive strategy, and the management of technology and innovation Kasra Ferdows, Heisley Family Chair of Global Manufacturing, McDonough School of Business Expertise: production management Elaine Romanelli, Associate Professor, McDonough School of Business Expertise: strategic management and entrepreneurship Sandeep Dahiya, Associate Professor, McDonough School of Business Expertise: corporate finance and strategy Catherine Langlois, Associate Professor, McDonough School of Business Expertise: international business studies and pricing strategy Pietra Rivoli, Professor, McDonough School of Business Expertise: finance and international business Berlitz - Georgetown University Global Leaders Program

Distinguished, Experienced Faculty George Brenkert, Professor, McDonough School of Business Expertise: international business ethics Robert J Bies, Professor, McDonough School of Business Expertise: leadership and change management Prashant Malaviya, Associate Professor, McDonough School of Business Expertise: marketing, specifically how consumers use information to make product judgments and consumption decisions Catherine Tinsley, Associate Professor, McDonough School of Business Expertise: negotiations and conflict management Douglas M McCabe, Professor, McDonough School of Business Expertise: labor relations, human resource management and organizational behavior Jeanine Turner, Associate Professor, Communication, Culture and Technology Expertise: communication technologies within organizations Edward Soule, Associate Professor, McDonough School of Business Expertise: moral philosophy particularly where morality intersects management, corporate strategy and regulatory policy Brooks Holtom, Associate Professor, McDonough School of Business Expertise: how organizations acquire, develop and retain human and social capital Berlitz - Georgetown University Global Leaders Program

Berlitz International, Inc. • Founded by Maximilian D. Berlitz in 1878, Berlitz International, Inc. is the world’s premier provider of premium language and cultural services. Merging 130 years of innovation in language services with the latest in technological advancements, Berlitz provides state-of-the-art language training, cultural consulting programs, and proficiency assessment & testing services. Berlitz has over 500 locations in 70 countries, and delivers live online programs via the Internet through Berlitz Virtual Classroom. Berlitz has the resources through this extensive network to accommodate the needs of businesses and organizations from one-on-one training to enterprise-wide programs. • Georgetown University • Georgetown University, a highly prestigious private institution, was founded in 1789, the same year the U.S. Constitution took effect. Today, Georgetown is a major international research university whose distinguished faculty include renowned international scholars who bring to the classroom a lifetime of experience. Located in Washington, D.C., the campus provides access to the nation’s capital and its myriad of cultural, civic, and government programs. The University has produced five Nobel prize winners and many graduates of note including William Clinton, 42nd President of the United States and current Philippines President Gloria Macapagal-Arroyo. Berlitz - Georgetown University Global Leaders Program

Invest in the future of your company withBerlitz International and Georgetown University. Berlitz International, Inc. 400 Alexander Park Princeton, NJ 08540-6306 United States Phone: +1 609 514 3130 Email: glp@berlitz.com www.berlitz.com

Succeeding In Today’s Global Marketplace