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DECODING SECRETS OF DECEPTION. Jamacia Williams Mrs. Angela Cannon AP English 410 14 November 2013. #1. FEAR TACTIC. Pathos-manipulate emotions Attacks consumers’ fears & insecurities (Jamieson 28) Emotional response inhibits objective decision-making. #2. Likely Story.

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decoding secrets of deception

DECODINGSECRETS OF DECEPTION

Jamacia Williams

Mrs. Angela Cannon

AP English 410

14 November 2013

1 fear tactic
#1. FEAR TACTIC
  • Pathos-manipulate emotions
  • Attacks consumers’ fears& insecurities (Jamieson 28)
  • Emotional response inhibits objective decision-making
2 likely story
#2. Likely Story
  • Facts or claim seem “too good to be true” or “dramatic”
  • May or may not support your bias

(Jamieson 29)

  • Analyze the data objectively
3 comparing against competition
#3. Comparing Against Competition
  • Comparatives such as ‘better’, ‘faster’ used
  • Better than what? Faster than whom?
  • Superlatives like ‘most’, ‘highest’, “worst”
  • Fact check: carefully consider information presented
4 cons on credit
#4. Cons on Credit
  • Get the benefit now, pay the cost later
  • Politicians may advertise a advantage now, while omitting who or if the debt will be repaid (Jamieson 36)
  • Red flags: short-term, later
5 passing fault
#5. Passing Fault
  • Only biased evidence represented
  • Examine all possibilities
6 glittering generalities
#6. Glittering Generalities
  • Words & phrases that induce a positive emotion

reaching for the stars miracle patriot

  • Pathos
  • Obscure
  • Ask for details

(Jamieson 40)

s ources
SOURCES
  • http://www.hellawella.com/toning-shoes-under-siege-companies-pay-up/11491
  • http://www.pleated-jeans.com/2010/05/20/15-awful-examples-of-christian-propagand
  • http://www.mazda220.com/en/promotion/take-home-your-car-and-pay-nothing-until-2014/1298
  • http://www.forbes.com/sites/jeffbercovici/2012/08/15/dr-oz-battling-to-get-his-face-off-miracle-weight-loss-pill-ads
  • http://www.publichealth.uga.edu/hpb/news/grim-childhood-obesity-ads-stir-critics
  • http://courses.durhamtech.edu/perkins/aris.html
  • Jackson, Brooks and Kathleen H. Jamieson. Unspun: Finding Facts in a World of Disinformation. New York: Random House Trade Paperbacks, 2007. Print.