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RecycleMania Promo Strategies: Tips from Oregon State University. Andrea Norris, Marketing & Development Coordinator. Oregon State University Overview. OSU by the numbers: 26,393 students From all 50 states and 100 countries Instructed by 3,481 faculty

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recyclemania promo strategies tips from oregon state university

RecycleMania Promo Strategies:Tips from Oregon State University

Andrea Norris, Marketing & Development Coordinator

slide2

Oregon State University Overview

OSU by the numbers:

  • 26,393 students
  • From all 50 states and 100 countries
  • Instructed by 3,481 faculty
  • On a 400 acre campus in Corvallis, OR
  • Since 1868

OSU goals for RecycleMania

  • Promote and develop recycling and waste reduction habits year-round
  • Gauge OSU’s waste stats over time
play a role in an already popular event
Play a role in an already-popular event
  • Co-sponsor an event
  • Make an announcement or give a presentation
  • Offer “zero waste” event services
  • OSU Example: Presented to ~300 attendees at the 2013 Recycled Fashion Show
organize activities and competitions in res halls
Organize activities and competitions in res. halls
  • OSU Example: Res. Hall Competition
    • 3 weeks long; based on per capita recycling
    • Halls will be rewarded points in an already existing Inter-Hall Challenge
    • Lessons learned:
      • Mobilizing and involving housing staff can be challenging and takes time
      • Peer-to-peer promotion is important – recruit building captains if you don’t have Eco-Reps
      • Post weekly results to provide feedback during the competition
slide6

Host a booth, activity or display in high traffic area

Locations might include dining centers, rec centers, memorial unions, etc.

OSU Example: Annual scrap sculpture display

  • Accompany display with RecycleMania logo, calendar, recycling tips, etc.
involve students and staff in planning
Involve students and staff in planning
  • Include both to maximize your creativity and capacity
  • Involve students in all stages, including planning events and marketing
  • OSU Example: Student volunteer team plans much of the activities and assists with carrying out event and marketing tasks
slide12

Collaborate with other groups

Organize events together

Invite other groups to put on waste reduction-related events during RecycleMania

  • You gain more activities and awareness while they gain more marketing

OSU Examples:

  • Clothing swaps sponsored by the Womens Center
  • Career Wardrobe exchange
  • Scrap vinyl pride stickers by the Pride Center
slide14

Promote existing programs and services

Offering something you want people to know about? Now’s the time to promote it!

  • Promote it under the umbrella of RecycleMania, i.e. encourage people to participate to help your university compete
  • Might include services (e.g. event recycling), products (reusable to-go containers) or programs

OSU Example: Host department compost luncheon

slide16

Tap into people’s competitive nature

Host competitions within your university

Piggyback on an existing school rivalry

OSU Example: Oregon State v. Oregon Civil War

  • Established in 2010; based on per capita recycling + compost
  • Promoted via scoreboards in high traffic areas, website, social media, school newspaper, etc.
slide18

Establish and stick to a standard design

Create a “visual identity” – a look and feel repeated across all marketing materials

  • May include standard fonts, colors, graphics, layout, etc.
  • Repetition across materials makes them more memorable

Use RecycleMania logo and provide logo(s) to partnering groups to use on their materials too

OSU Examples: Utilize “visual identity” standards for OSU along with RecycleMania logo and trash can graphic

slide19

¼-Sheet Flier

Hall Poster

Poster

slide20

TV Slide

Web Graphics

questions
Questions?

For more information:

Andrea Norris

Andrea.Norris@oregonstate.edu

http://recycle.oregonstate.edu