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The New Meal Deal Marketing Toolkits

The New Meal Deal Marketing Toolkits. Arkansas Department of Education Child Nutrition Unit.

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The New Meal Deal Marketing Toolkits

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  1. The New Meal DealMarketing Toolkits Arkansas Department of Education Child Nutrition Unit A Marketing Toolkit is being mailed to each Child Nutrition Director and each Child Nutrition Manager listed for your district. Additional toolkits for other interested staff may be requested from the Child Nutrition Unit.

  2. Introduction to Marketing Toolkit • The New Meal Deal • Julie Schwilling • UAMS Graduate Student • Stephanie Alsbrook • ADE, CNU • FFVP Coordinator • Jerry Swope • ADE, CNU Area Specialist • Local Child Nutrition Programs • ADE, CNU Staff

  3. The New Meal Deal - Introduction • An introduction to the topic of marketing • An overview of the toolkit • An explanation of each section in the toolkit • A list of resources in each section

  4. The New Meal Deal – Marketing Plan Step-by-Step • A manual that leads Child Nutrition personnel through ten steps to design and implement a marketing plan • Includes instructions and worksheets • Recommend that you take time to complete the step-by-step guide and create a marketing plan for each of your schools • Consider working together with other schools in your area or complete with your staff during an in-service

  5. The New Meal Deal – Food service Toolkit • Two packets that describe the new USDA Breakfast and Lunch Meal Patterns • The slides in each packet were originally developed by the Arkansas Department of Education Child Nutrition Unit for the new Lunch Meal Pattern Workshop in April 2012 and the new Breakfast Meal Pattern Workshop in April 2013

  6. The New Meal Deal – History and Let’s Move • This section includes a variety of resources: • for understanding the need for the new USDA Meal Pattern • the direction of Child Nutrition Programs in America • the issues related to childhood obesity • and the goals of First Lady Michelle Obama’s Let’s Move Campaign

  7. The New meal Deal – Team Nutrition • Objectives: • Identify the tools needed for enrolling as a Team Nutrition School • Identify the common values of Team Nutrition Schools • Identify marketing resources available to Team Nutrition Schools • Describe methods for using Team Nutrition and other designations and awards as a means for marketing

  8. The new meal deal – Whole Grain of the Month • This workbook provides an explanation of • new and exciting whole grains • tips for cooking • recipes • and more that can be developed into bulletin boards, newsletters, parent packets, health fair displays, classroom lessons…the possibilities are endless.

  9. The New Meal Deal – USDA Toolkit for Educators and Students • Designed to provide nutrition education materials related to school nutrition and general consumer nutrition that educators (including Child Nutrition personnel) may use in marketing the new Meal Pattern to students and teachers

  10. The new meal deal – USDA Toolkit for Parents • Designed to provide nutrition education materials related to school nutrition and general consumer nutrition that may help parents better understand the goals of the new Meal Pattern and methods for combating childhood obesity in America

  11. The new meal Deal – USDA Toolkit for Administrators and Foodservice • Designed to provide nutrition education materials related to school nutrition and general consumer nutrition that may help school administrators and school foodservice staff better understand the goals of the new Meal Pattern and methods for combating childhood obesity in America

  12. The New meal deal – Worksheets and Tools • Extra copies of worksheets so marketing plans may be developed for multiple schools or over multiple years • Extra tools: • a handout for school business officials • a handout comparing elementary and high school lunch trays • a poster idea • staff training tools

  13. The new meal deal – Student Education Tools • Tools for outreach and education of students

  14. The New Meal deal – Wellness Committee Tools • Comparison of Previous and Current Regulatory Requirements under Final Rule “Nutrition Standards in the National School Lunch and School Breakfast Programs” for explaining how school meals have changed • Commissioner’s Memo FIN-13-073 that describes the Maximum Portion Size Restrictions for SY 2013-14 in Arkansas schools • SY 2013-2014 Middle/Junior High/High School Allowable Competitive Food/Beverages – Maximum Portion Size List • Arkansas Department of Education Rules Governing Nutrition and Physical Activity Standards and Body Mass Index for Age Assessment Protocols in Arkansas Public Schools • Elementary School Nutrition Standards Quick Reference • Middle/JrHigh & High School Nutrition Standards Quick Reference • Comparison of USDA’s Nutrition Standards

  15. Add to Wellness Committee Tools • Commissioner’s Memo from October 28, 2013 • FIN-14-037 Wellness Committee Responsibilities

  16. CD • Electronic copy of everything included in the Marketing Toolkit • Pre-designed PowerPoint slides for making signs and menus

  17. Additional Tools • Attached to Marketing Strategies Distance Learning Memo • Marketing Essentials: Top 10 recommendations from the CNU • Allowable Costs for Marketing

  18. Thank you • Any questions?

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