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PDA Analyst Certification Seminar Welcome PowerPoint Presentation
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PDA Analyst Certification Seminar Welcome

PDA Analyst Certification Seminar Welcome

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PDA Analyst Certification Seminar Welcome

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  1. PDA Analyst Certification Seminar Welcome

  2. Introductions Name Organization and current position Are you familiar with PDA? Share withussome particular features of yourbehaviouralprofile. I seemyself as…

  3. Your Expectations What do you hope to obtain from this seminar?

  4. Our Expectations • Demonstratethatthe PDA Assessmentis a veryusefultoolthatcouldbeapplied in variousHumanResourcesprocesses. • Explainthefoundations and theoriesonwhichthe PDA systemisbased. • Share “concepts and indicators” to properlymanage and interpretthe PDA Reports. • Do practicalexercises... • Havefun!

  5. Analyst Kit PDA Manual Complete Guide of the PDA System

  6. Analyst Kit Power Point Presentation of the Analyst Seminar Slides of the PDA Seminar

  7. Analyst Kit “Juan Gonzalez” Example case & Guide to the Interpretation of PDA Charts. “Analyst Guide” Guide to the Interpretation of the PDA Charts Reference Guides Reference Guide & SummaryfortheInterpretation of PDA Charts. LaminatedSheets

  8. Logistics • Start • Finish • Coffee Breaks • Lunch Time

  9. Agenda Theoretical Concepts • Perception • Self-Concept • Self-Consistency • Semantics Axis Interpretations • Risk • Extroversion • Patience • Norms • Self-Control • Axis IntensityIndicator Profile Interpretation from “Combined Axes” • Interpretation of 2 and 4 axes • Lines of Interpretation • PDA Universe & 26 Reference Profiles

  10. Agenda • PDA BehavioralProfile Charts: Natural & Role • E – Level of Energy • EB – Energy Balance • DMS – Decision-Making Style • PI – ProfileIntensity • PM – ProfileModification • FT – Form Time (completion time of PDA form) Indicators for a deeper Interpretation PDA Feedback • Guidelinesforthe PDA InterpretationAssessmentProcess • Exercises of Interpretation PDA University • PDA Consulting

  11. What is the PDA System?

  12. What does PDA allow us to do?

  13. Based on this we conclude… Thus allowing them to reach and display their highest productive ability…

  14. PDA does not describe: • Remember that a person’s success is not only determined by their Job Profile, but is also influenced by their experience, motivation, training, guidance and leadership among several other factors…

  15. PDA: Areas of Application Defining Positions Recruitment & Selection Induction & Training Potential & Development • Identification of the key skills of the positions. • Definition of tasks and subtasks. • Align the positions with the business core and marketing strategy. • Analysis of successful contacts in each position. • Correlation of the candidate’s profile vs. the profile of the job position. • Gather information to prepare for the interview. • Identification of training needs. • Analysis of strengths and weaknesses vs. the corporate competencies. • Detection of potential. • Identification of skills. • Relocation • Analysis of strengths/ Areas of improvement. Leadership & Management Outplacement Young Professionals • Coaching • Communication • Leadership Style • Decision-making Style • Strengths • Areas of opportunity • Career guidance • Selection • Detection of Potential • Areas of development • Coaching

  16. Areas of Application – PDA Solutions


  18. William M. Marston (1893 - 1947) Psychologist and inventor, he developedthe “Theory of Personality” whichisdescribed in hisbook“Emotions of Normal People” (1928). It describes theunderlyingprinciples of thePDA database: “Behavior is a function of a person in response to their perception of their environment”.

  19. William M. Marston In other words... each one of us will respond to a particular situation according to how we perceive, understand or interpret it. For the development of the “Theory of the Personality Structure”, described and developed in his book “Emotions of Normal People”, Marston bases it on various theories and concepts:

  20. Among his inventions...


  22. Perception We know that Perception is a deep psychological process, related and mixed with our history, our experiences, our memories, our present situation, that is… associated with our “Self”.... Perception is the way we receive, individualize, and interpret the world around us.

  23. Perception is formed by …

  24. Perception is formed by … Howmany “E”s do yousee? • “.. The best structure will not guarantee results or performance. But the wrong structure is a guarantee for failure”.. • Peter Druker

  25. Perception is formed by … Howmany “E”s do yousee? • “.. The best structure will not guarantee results or performance. But the wrong structure is a guarantee for failure”.. • Peter Druker

  26. Videos VIDEOS

  27. “Perception” is not an objective reality; people tend to create their own reality. Conclusion

  28. Self-Concept Theory IDEAS ABOUT OURSELVES

  29. Our idea of who we are School Parents Relatives Colleagues I am … I can … I should … I could … etc.

  30. Self-Concept Theory From this basis, Marston stated that: “Individual Behavior” is determined, in part, by the interaction between the self-concept and the permanent adjustments or modifications made in response to the demands of their environment…

  31. Therefore, the purpose of “Human Behavior” is to... Self-Concept Theory The SELF-CONCEPT

  32. Self-Concept Theory ... consequently people will tend to behave consistently with what they believe... At PDA we are saying

  33. Self-Consistency Theory “People will accept and assimilate those ideas that are consistent with what they believe and they will reject ideasthat are inconsistent with what they believe”

  34. Self-Consistency Theory • “The mind works as an unit, an organized system of ideas”. • All ideas belonging to the system must be consistent with each other.


  36. Semantics • Study of: • Language • The use of Words

  37. Concepts of Semantic

  38. Concepts of Semantic • Through his studies Marston concluded that the interpretation that each person gives to each of the words is associated to how they perceive them… and as we have already seen: every person perceives according to their “self concept”. • This means that according to their “self concept”, each person would give positive or negative connotations - different in each case - to every word perceived ...

  39. The birth of the tool… • Marston developed the instrument to understand and analyze the “SELF CONCEPT”, and predict a person’s behavioral profile, the “natural behavior profile”

  40. The birth of the tool … According to the words selected by the assessed individual, the amount of words selected and the hundreds of millions of possible combinations, the “Behavioral Profile Chart” is obtained which can identify, describe and predict the Natural Behavior of the person. Two identical lists of 86 “key” words, for the person to complete the form independently and spontaneously, selecting or rejecting each word according to their own perception of each..

  41. The birth of the tool … • DescriptiveWords • BehavioralReview • Management Style • - Leadership • - Decision-Making • - Communication • Sales Style: • - Opening • - Communication • - Closing • Strengths that can become limitations. • How to lead effectively • CurrentMotivational Status • Action Plan

  42. Other valuable information… • Person - Position CorrelationStudies : • - Predefinedby PDA Int. • - Customized • Person - CompetenciesCorrelationStudies • - Predefinedby PDA Int. • - Customized • GroupTrends • LeadershipMatching • Others….


  44. Validity & Reliability Recommended Reading Material and Hadbooks, available in PDA Consultancy Portal: • PDA Technical Manual • PDA Indicator Studies • PDA Research Summary

  45. Equal Employment Opportunity Commission (E.E.O.C. )

  46. Proven Reliability 84%

  47. Validity according to the “Correlation Criteria”