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Marshall McLuhan. Hot and Cold Media. By: Ryan Paul. Hot and Cold Media. Different media requires a unique level of participation at which you are involved. Hot Media.

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Marshall mcluhan

Marshall McLuhan

Hot and Cold Media

By: Ryan Paul


Marshall mcluhan

Hot andColdMedia

Different media requires a unique level of

participation at which you are involved


Hot media
Hot Media

This is defined as ‘high definition’, where the viewer is given large amounts of information. Participation is low.

You are not spending much time filling in details, but rather absorbing the information that this presented.

Ex: Radio, Photograph, Theater, lecture


Marshall mcluhan

Hot Media

  • Theater

Participation is low


Hot media1
Hot Media

  • Photographs

Participation is low


Hot media2
Hot Media

  • Photographs

Participation is low


Hot media3
Hot Media

  • Radio

Participation is low


Cold media
Cold Media

This is defined as ‘low definition’, where the viewer is given very little information, and is left to ‘fill in the blanks’. Less sensory completion or involvement. Participation is High. Generally, Cold media is not very visual, but rather audio.

Ex: Crosswords, Computers, Seminars, Televisions, Comics


Cold media1
Cold Media

  • Crosswords

Less sensory completion or involvement


Cold media2
Cold Media

  • Computers

Unless you are doing some sort of multimedia entertainment.

Less sensory completion or involvement


Cold media3
Cold Media

  • Seminars

Less sensory completion or involvement


Marshall mcluhan

Hot andColdMedia

McLuhan

The rules which give Hot and Cold its value is not something to be used as either “Only Hot” or “Only Cold”, but rather on more of a scale. The correct usage would be more like “Mostly Hot” or “More Hot than Cold”.

His ideas are still theories, and are evolving slightly as humanity progresses, this is what makes his ideas so powerful. This can be applied 30 years into the future.