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The Business Value Acceleration Model A faster, more effective means to realizing profitability through marketing due

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The Business Value Acceleration Model A faster, more effective means to realizing profitability through marketing due

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    1. The Business Value Acceleration™ Model A faster, more effective means to realizing profitability through marketing due diligence

    2. The AC&P Value AC&P is a business value acceleration company driving the business readiness — and assuring market relevance — of early stage and stalled B2B companies.

    3. The AC&P DNA A business positioning and communications firm B2B expertise Process driven by tangible business objectives Dedicated team of senior partners Provides both strategic direction with program execution and stewardship

    4. Early intervention in order to directly and tangibly impact on a company’s ability to sell product, services, and/or itself — on an accelerated time frame. BVA Defined

    5. Driving BVA: Marketing Due Diligence Ensure market assumptions are grounded in market realities Ensure that what you’re selling is what is being bought Establish most efficient go-to-market strategy Ensure that you have a ‘look and feel’ that is professional Ensure that resource deployment is focused on filling the pipeline (i.e., Leads, Leads, Leads) Engage faster with revenue opportunities/shorten sales cycle Avoid unnecessary burn-through of investment dollars

    6. BVA Impact on Go-to-Market Process

    7. BVA Process: From Due Diligence to Qualified Lead Generation

    8. The AC&P Portfolio

    9. Electronics manufacturer secures 75% increase in sustained traffic with a re-positioned and re-designed website supported by marketing program. From web traffic measured in the 100s, an early-stage risk mitigation company has seen an average 3,500 new visits per month after deployment of strategic marketing program. Network hardware company’s sales force posts highest quarterly sales number in company’s history within same quarter as launch of branding campaign. Price premium paid for perceived ‘brand value’ of security products company by a FORTUNE 500 company.

    10. Slow-to-no-business growth Failure to access the identified ‘no-brainer’ market Entry or extension into new markets Change of business plan Anticipation of liquidity event Launch into North America (i.e., outsourced CMO) Engagement Points

    11. Engagement

    12. The AC&P Difference

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