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McGraw-Hill/Irwin Introduction to Business. © 2007 The McGraw-Hill Companies, Inc., All Rights Reserved. Chapter One. What is Business?. What is Business?. Business

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Chapter One

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chapter one


Introduction to Business

© 2007 The McGraw-Hill Companies, Inc., All Rights Reserved.

Chapter One

What is Business?

what is business
What is Business?
  • Business
    • goal-directed behavior aimed at getting and using productive resources to buy, make, trade, and sell goods and services that can be sold at a profit
key business terms
Key Business Terms
  • Business Model
    • a company’s plan of action to use resources to create a product that will give it a competitive advantage
  • Competitive advantage
    • a company’s ability to offer customers a product that has more value to them than similar products offered by other companies
key business terms6
Key Business Terms
  • Sales revenue
    • the amount of money or income that a company generates from the sale of the product
  • Profit
    • the total amount of money left over after operating costs have been deducted from sales revenues
key business terms7
Key Business Terms
  • Capital
    • profit that is kept in a company and invested in its business
  • Wealth
    • the sum total of the resources, assets, riches, and material possessions owned by people and groups in society
profit and profitability
Profit and Profitability
  • Profitability
    • a measurement of how well a company is making use of its resources relative to its competitors
  • Profit
    • the difference between sales revenues and operating costs
business as commerce
Business as Commerce
  • Trade
    • the exchange of products through the use of money
  • Barter
    • the exchange of one product for another product
transaction costs related to business
Transaction Costs Related to Business
  • Transaction Costs
    • the costs of bargaining, negotiating, monitoring, and regulating exchanges between people in business
demand supply and the market price
Demand, Supply, and the Market Price
  • Diminishing marginal utility
    • the principle that the value people receive from an additional unit of a product declines as they obtain more of a product
demand supply and the market price12
Demand, Supply, and the Market Price
  • Law of demand
    • the principle that states as the price of a product rises, consumers will buy less of it, and as the price of it falls, consumers will buy more of it
demand supply and the market price13
Demand, Supply, and the Market Price
  • Law of supply
    • the principle that states that as the price of a product rises, producers will supply more of it, and that as the price of it falls, producers will supply less of it
determining the market price
Determining the Market Price
  • Market
    • buyers and sellers for a particular product
the business model and profitability
The Business Model and Profitability
  • Industry
    • a group of companies that makes similar products and competes for the same customers
the invisible hand of the market
The Invisible Hand of the Market
  • Invisible hand
    • the principle that the pursuit of self-interest in the marketplace naturally leads to the improved well-being of society in general
the invisible hand of the market18
The Invisible Hand of the Market
  • Monopoly
    • a situation in which one company controls the supply of a product and can charge an artificially high price for it
  • Human capital
    • a person’s stock of knowledge, skills, experience, judgment, personality, and abilities
business organizations
Business Organizations
  • Organizational structure
    • the framework of task and authority relationships that coordinates people so they work towards a common goal
  • Functional activities
    • the task-specific operations needed to convert resources into finished goods and services sold to customers