Ethics in Public Relations. Definition. According to Josephson institute ethics in Public relations are “Standards of conduct that indicate how one should behave based on moral duties and virtues”.
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According to Josephson institute ethics in Public relations are “Standards of conduct that indicate how one should behave based on moral duties and virtues”.
The internet encyclopedia of Philosophy. explains ethics in Public relation as “ The field of ethics, also called moral philosophy, involves systematizing, defending and recommending concepts of right and wrong behavior”.
“The principle behind the professional ethics is that one sanctions are designed to create the greatest good for both the client and the community as a whole rather than to enhance the position and power of the practitioner”. cultip et. Al, pp. 144-145.
Many critics think that there cannot be ethics in Public Relations because the task itself is a product of manipulation and propaganda.
According to Public Relation Society of America following are the ethics for PR officers.
(Ref: Case Study )
(Ref: Case Study)