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PUBLIC RELATIONS. Rotary Shares July 2007 Gretchen Cochran, Rotary District 6360 cochranpr@acd.net , district 6360@cablespeed.com. Why share Rotary’s story ?. Grow membership Increase loyalty Leverage power Partnerships Services Money. Where to begin ?. First step: make a p.r. plan

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Public relations

PUBLIC RELATIONS

Rotary Shares

July 2007

Gretchen Cochran, Rotary District 6360

cochranpr@acd.net, district 6360@cablespeed.com


Why share rotary s story
Why share Rotary’s story ?

  • Grow membership

  • Increase loyalty

  • Leverage power

    • Partnerships

    • Services

    • Money


Where to begin
Where to begin ?

  • First step: make a p.r. plan

  • Base plan on club objectives for year

  • Then target activities, based on those objectives

  • If you don’t have a website, get one. Print it on everything


Create a p r calendar
Create a p.r. calendar

  • Consider most-newsworthy efforts

  • Put dates on a calendar

  • Consider media news cycle

    • September school starts, UN International Literacy Day Sept. 8

    • Promote Rotary literacy project


What is news
What is news?

  • Making grants to the community.

  • Group study exchange visit

    • Think in terms of outcomes, benefits: Hundreds of Dowagiac families will enjoy dining in the park, thanks to a $1,000 Rotary donation for picnic tables.


Target marketing
Target marketing

  • Get the right people rather than more people.

  • Who do you want to reach?

  • How do you reach them?


Calendar entire year
Calendar entire year

  • Budgets manpower, media attention

  • Work backwards to plan workload

  • Assign tasks

    • Designate club photographer with a digital camera


Be redundant
Be redundant

  • It takes 7 to 13 impressions to get someone off his or her couch to do something

  • People respond differently to different media. Use all forms at once.


Get help
Get Help

  • Go to rotary.org

  • Click on Club-District Support

  • Scroll listing for Effective Public Relations

  • Check menu bar at left for tools

  • See right hand box to subscribe to bi-weekly PR Tips newsletter

  • E-mail Gretchen Cochran, cochranpr@acd.net

  • Check District6360@cablespeed.com for tips


A sample event literacy do dah
A sample event: LiteracyDo Dah

  • Does it meet one of Club’s objectives for year (Increase visibility to increase membership)

  • Leverage partnership

  • Make a deal with the school administration, include what it will do in return for what you will do


Hosting a press conference
Hosting a press conference

  • Commonly forgotten:

  • Prepare a press packet

  • Have Rotary logo prominently displayed

  • Rotarians identified wearing ID

  • Designate spokesperson

  • Create a catchy slogan, e.g. “Readers are Leaders”