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SME ONE PLAN: Affordable Voice & Broadband Solutions for Business Customers

Introducing the SME ONE PLAN, designed to enhance value while reducing costs for business customers. This dual offering targets existing and new broadband subscribers (S10, S20, S30, S40, and A10). Key features include FREE rental, FREE DECT phone, and 100 FREE SMS per number. Enjoy cost-effective local call rates (as low as 4 sen) and special voice offers up to RM 78, plus the benefit of fixed-line mobility and bulk SMS capabilities for effective communication. Launched on 10th July 2009, your go-to solution for business connectivity.

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SME ONE PLAN: Affordable Voice & Broadband Solutions for Business Customers

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  1. SME ONE PLAN By : Call Plan, SME Segment, Voice Services, Retail Product. Big on value, low on cost

  2. To formulate an offensive strategy to mitigate decline in voice and attract new broadband subscription though dual offering and ATL Existing and new Business Broadband subscribers Segment : S10, S20, S30, S40 and A10 Objective and target market Objective Target market

  3. Target Customer and Package Offering

  4. Let’s get to know SME ONE PLAN

  5. What are the offerings? Qualifier : Customer subscribing to any Biz BB package • Features: • FREE Rental • FREE Dect Phone • FREE InfoBlast 100 SMS (per number) • Local call at 4 sen • Preferred numbers for 5 numbers : • - Fixed to TM Fixed – 4 sen/min • - Fixed to Fixed OLNOs – 12 sen/min • - Fixed to Mobile – 12 sen/min • Fixed to TM Fixed at 8 sen/min • Fixed to OLNOs fixed at normal rates • Fixed to Mobile STD at 20 sen/min Enjoys special voice offer at RM 68 Usage of Local Call, Fixed & Mobile STD minutes free up to RM 68

  6. What are the offerings? Subsequent Line • Features: • FREE Rental • FREE Dect Phone • FREE InfoBlast 100 SMS (per number) • Local call at 4 sen • Preferred numbers for 5 numbers : • - Fixed to TM Fixed – 4 sen/min • - Fixed to Fixed OLNOs – 12 sen/min • - Fixed to Mobile – 12 sen/min • Fixed to TM Fixed at 8 sen/min • Fixed to OLNOs fixed at normal rates • Fixed to Mobile STD at 20 sen/min Enjoys special voice offer at RM 78 Usage of Local Call, Fixed & Mobile STD minutes free up to RM 78

  7. Value to Customers • Save more on call to favorite numbers • Enjoy more minutes with cheaper rate • Fixed line mobility and voice conference with dect phone • Send bulk sms to their business customers or business contacts at one time.

  8. Communication Plan: A & P – Media Touch Points ATL BTL 1. TV 2. Press 3. Business magazine 4. Online banners 5. Outdoor 1. Leaflets 2. Sales bunting 3. Email blast 4. InfoBlast 5. Table top Big Bang Launching

  9. Communication Plan: Channel Direct Sales Indirect Sales 1. AE’s 2. TMCC (In bound & Out Bound) 3. TM Point Open Counter 4. Seminar BIZ Net, 5. SME Corners 1. Proxy Placement@ Online Prominent Forum 2. Current Silver Partners 3. Associations

  10. Communication Plan Bunting ` Table Top

  11. Communication Plan Brochure

  12. Target Launch • 10th July 2009

  13. Thank You

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