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Knowledge , Identity, and Networks in the Informal Learning Community

Knowledge , Identity, and Networks in the Informal Learning Community . Wendy Pollock, Wendy Pollock LLC Carey Tisdal, Tisdal Consulting. Improving Practice?. Three Big Ideas.

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Knowledge , Identity, and Networks in the Informal Learning Community

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  1. Knowledge, Identity, and Networks in the Informal Learning Community Wendy Pollock, Wendy Pollock LLC Carey Tisdal, Tisdal Consulting Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.

  2. Improving Practice? Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.

  3. Three Big Ideas • Professional knowledge and identity are defined by and shared through complex networks of organizations, people, and media. • These networks are constantly evolving and changing. • Ways of understanding networks evolving and changing. Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.

  4. ExhibitFiles Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.

  5. ExhibitFilesEmergence in a changing media landscapewendy.pollock@gmail.com

  6. Development Team Wendy PollockKathy McLean Ideum, led by Jim Spadaccini Administrative Home Association of Science-Technology Centers Administrative support: Wendy Hancock  Funding National Science Foundation Grant No. ESI-054026 Advisors and Core Contributors Dave Bailey Andrea Bandelli Joanna Fisher Gretchen Jennings Jeff Kennedy Kathy Krafft Tom Nielsen Paul Orselli Claire Pillsbury Jenny Sayre Ramberg Christine Reich Beth Redmond-Jones Justine Roberts Beverly Serrell Eric Siegel Jason Jay Stevens Joan Waltermire Martin Weiss Katherine Whitney NAME  Board and members The 1,950+ members of ExhibitFiles ExhibitFiles

  7. "Learning is least useful when it is private and hidden; it is most powerful when it becomes public and communal." Lee S. ShulmanCarnegie Foundation for Advancement of Teaching 1999

  8. "One of the things that might be done is some kind of collecting activity to retrieve memories of things that were wonderful." Mike Spock

  9. 1980s Workshops Conferences Print publications Desktops Files, folders

  10. 1990s Pages, links, webs

  11. Early 2000s Web 2.0 ForumsUser-contributed content

  12. Community + Collection"ExhibitFiles is an online community of exhibit practitioners building a shared collection of exhibition records and reviews."

  13. Design for language and culture of exhibits

  14. Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.

  15. Evaluating Social Media Designed to Improve Professional Practice ctisdal@sbcglobal.net Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.

  16. Remedial Evaluation Questions • How did the design team assume the site would work to produce impacts? • To what extent and in what ways did users value and use the functions provided by the website? • To what extent did users perceive themselves as members of a community • To what extent and in what ways were strategies successful in accomplishing the project impacts? Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.

  17. Remedial Evaluation Methodology & Methods • Naturalistic Inquiry • Methods • Program theory Weiss (1998) • Analysis of the website database (N = 1357) • Comparison to an NAME membership database (N = 830) • Online survey of registered members (N = 286) • In-depth interviews with the project team and registered members (N = 18). Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.

  18. Remedial Evaluation Program Theory In-depth interview s (N =5) Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.

  19. Remedial Evaluation Target Audience Online survey (N = 285) Who used ExhibitFiles? Where did members work? 37.7% work in science-technology centers/museums, natural history museums, zoos or aquaria, botanical gardens/arboreta, and nature or interpretive centers 63.3% work in other settings including other museum types (art, history, children’s) and design firms. • 59.1% exhibition professionals • 40.9% roles connected to exhibition development (e.g. administrators, educators, evaluators) Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.

  20. Remedial Evaluation Participation & Using the Site • Forrester Research’s Ladder of Participation (Brito, 2008) • Creators (13%) – publish web page, maintain a blog, and upload videos. • Critics (19%) – Comment on blogs and post ratings and reviews. • Collectors (15%) – Use RSS and tag web pages. • Joiners (19%) – Use social networking sites. • Spectators (33%) – Read blogs, watch peer—generated video, and listen to podcasts. • Inactives (52%) – None of these activities. Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.

  21. Remedial Evaluation Frequency &Visit Prompts Online Survey ((N = 245) Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.

  22. Remedial Evaluation Participation Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.

  23. Remedial Evaluation Reasons for Publishing Online Survey (N = 23) Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.

  24. Remedial Evaluation Reasons for NOTPublishing Reviews Online Survey (N = 200) Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.

  25. Remedial Evaluation Commenting & Discussions In-depth interview s (N = 9) The the unit of conversation need(s) to be a topic of some characteristic of the exhibit or some innovation or some feature or some strategy. And that the way it’s structured with the comments just by review or by case study doesn’t promote that . . . . The blog may be somewhere that might happen. (EXF1_MEM_TID_543_051210_ct) Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.

  26. Remedial Evaluation Concerns about Critique In-depth interview s (N = 9) If I were to provide an honest critique, because the comments are tied to my name, I might inadvertently "poison the well" and upset someone who I might otherwise collaborate with. Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.

  27. Remedial Evaluation Community Online Survey Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.

  28. Remedial Evaluation Social Connections & Community Online survey (N = 285) Who on ExhibitFiles has influenced your work? (N =100) Already know them, however I did connect with [name] due to fascinating case history in ExhibitFiles I have not contacted them via ExhibitFiles - I knew them before. Worked together Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.

  29. Remedial Evaluation Influence on Work Online survey (N = 285) Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.

  30. Remedial Evaluation Connections & Influence on Work Online Survey Provided me with biographical information about colleagues/major players in the field. Provided contact information for developers at institutions I have visited--allowed me to introduce myself and touch base before visiting. I felt more connected with collaborators that I already knew because when I visited the site I learned more about them. Has allowed me to stay connected with colleagues as I/they move around. Helped me realize that there are many colleagues! Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.

  31. Remedial Evaluation Revised Theory Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.

  32. Summative Evaluation Focusing • What information was most critically needed? • By whom? (stakeholders) • What is the future of ExhibitFiles? (sustainability) • What evaluation approach will help answer these questions? • Do we need a revised theory? Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.

  33. VSA2011exhibitfiles.wikispaces.com • ExhibitFiles: www.exhibitfiles.org • ExhibitFiles Remedial Evaluation : http://informalscience.org/evaluation/show/334 Download PowerPoint: http://vsa2011exhibitfiles.wikispaces.com/ • Download PowerPoint: http://vsa2011exhibitfiles.wikispaces.com/ • Contact Wendy Pollock • Email wendy.pollock@gmail.com • Twitter: ExhibitFiles • Contact Carey Tisdal • Email: ctisdal@sbcglobal.net • Twitter: ctisdal5 Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.

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