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The Coca-Cola Corporation ’s Market Analysis Report. 组长 李欣亭 组员 徐露艳 赵雨帆 赵清华. T he C oca- C ola Corporation's P roduct S ales. 赵雨帆. The coca-cola ’ s daily consumption has reached about one billion cup . (48%).

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slide1

The Coca-Cola Corporation’s

Market Analysis Report

组长 李欣亭 组员 徐露艳 赵雨帆 赵清华

t he young prefer to choose the pepsi cola 34 meantime the coca cola also reached a same level 20
The young prefer to choose the Pepsi cola (34%). Meantime, the coca-cola also reached a same level (20%).
slide6
The taste

41% of people think that good taste is the firstprimary factor.

The packing

10% of people consider that the packing is very important.

slide7
The fame

21% of people think that the main factor leading them to buy one product is the brand.

  • The emotion

It can bring good sentiment and high atmosphere.

  • The function

The drinking has a variety of

functions.

slide9

The Taste

徐露艳

slide10

Classical

Unforgettable

slide11

The gas

The mood

The feelings

Coca-Cola

Pepsi cola

3 multi taste cola
3. multi taste cola

Satisfy different customers

to be no 1
To Be NO.1

THANK YOU!

everything needs nn o vat o n
Everything needs nnovaton,

especiallyfor the appearance

1 more humanized
1. More humanized ,

morecomfortable feel

slide25

Product

publicity

slide27

People seldom try to know our products by the official website, our publicity means must be diverse.

slide28

1. Advertisement

2. Theme Pavilion

3. Theme Competition

slide29

1. Advertisement

2. Theme Pavilion

3. Theme Competition

slide33

Whole profit

High Cost

of Celebrity 

Endorsement

slide35

1. Advertisement

2. Theme museum

3. Theme Competition

slide36

Absolute passion

Old-line

vs

The propaganda about the corporate 

culture will be more attractive.

slide38

We should build the similar museums in most of

first-tier cities to show our corporate culture.

slide39

1. Advertisement

2. Theme Pavilion

3. Theme Competition

slide42

After this discussion, the defects have been presented. We should be braver to face the difficulty in the future. I believe we will lead the market!