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INDIAN FOOTBALL MARKETING CASE STUDY COCA-COLA MIR IQBAL HUSSAIN TROPHY PowerPoint Presentation
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INDIAN FOOTBALL MARKETING CASE STUDY COCA-COLA MIR IQBAL HUSSAIN TROPHY - PowerPoint PPT Presentation


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INDIAN FOOTBALL MARKETING CASE STUDY COCA-COLA MIR IQBAL HUSSAIN TROPHY FOOTBALL IN INDIA “Has the sleeping giant, that is India, begun to stir at last?” Mr. Sepp Blatter FIFA President FOOTBALL AND BOLLYWOOD Football in … POPULAR INDIAN ADVERTISING Airtel Mobile – TV Ad

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slide1

INDIAN FOOTBALL

MARKETING CASE STUDY

COCA-COLA MIR IQBAL HUSSAIN TROPHY

football in india
FOOTBALL IN INDIA

“Has the sleeping giant,

that is India, begun to stir

at last?”

Mr. SeppBlatter

FIFA President

slide19

FIFA WC viewers

83%

Football viewers across years

top league tournaments in 2008
Top league/tournaments in 2008

Top Matches on Zee Sports

slide23

I-LEAGUE

  • EVENT
  • India’s premier club football competition
  • 14 clubs in 2009-10 season.
  • Played for 8 months , home & away basis, September to April
  • Winner represents India in the AFC Champions League
  • Total 182 Matches, televised games 50

23

slide24

SANTOSH TROPHYPrestigious Interstate competition

  • EVENT
  • Inter-state annual football competition
  • Quarterfinal League to be followed by semis & final
  • 15 matches Live

24

slide25

FEDERATION CUP

  • EVENT
  • India’s FA-Cup style tournament
  • To be held in Guwahati, Assam in December 2009
  • 27 matches Live

25

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NEHRU CUPInternational tournament held in India

  • EVENT
  • International tournament – August, Alternate year
  • Next Scheduled in August 2009
  • 6 teams, round robin, with Semis and Finals
  • 10 matches telecast Live.
  • Venue: New Delhi – Ambedkar Stadium

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national sub junior football championship for mir iqbal hussain trophy
NATIONAL SUB-JUNIOR FOOTBALL CHAMPIONSHIP FOR ‘MIR IQBAL HUSSAIN TROPHY’
  • Under-15 years
  • 33 State Teams
  • Annual Tournament
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TOURNAMENT STRUCTURE

INDIAN JUNIOR NATIONAL TEAM

33 STATES

play the inter-state tournament for

Mir Iqbal Hussain Trophy

proposition
PROPOSITION
  • Integrate Coca-Cola’s sporting objectives with the network and authenticity of the AIFF
  • Coca-Cola to own the sub-junior championships for ‘Mir Iqbal Hussain Trophy’
  • Coca-Cola becomes the grassroots partner and claims the title of the sub-junior championship
activation event rights
ACTIVATIONEvent Rights
  • Coca-Cola get the title rights to the U15 National Championships for ‘Mir Iqbal Hussain Trophy’
  • Coca-Cola to get on-ground branding rights for the National and Regional Championships