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What is Indie Week?

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what is indie week
What is Indie Week?

Indie Week is a twice-annual festival that takes place in Dublin and Toronto. Aimed at bridging the gap between the European and North American independent music scenes, Indie Week Canada takes place October 12-16, showcasing bands from around the globe in over 15 of downtown Toronto's hottest venues.

Showcases are judged by A-list music industry professionals, ensuring that industry members will be in attendance in addition to fans. Both Indie Week Ireland and Canada culminate with the Indie Week Closing Party, where the best showcasing bands will perform for a chance to cross the Atlantic and headline the following year's sister festival, ie; one act is selected from Indie Week Canada to perform at Indie Week Ireland (flights for up to 5 band members + hotel paid for), and one act from Indie Week Ireland is selected to perform at Indie Week Canada. International acts perform more than one show.

what people are saying
What People are Saying
  • “Sponsors Jack Daniel's and Pabst Blue Ribbon also added fun to the festival, along with scores of media and industry hobnobbing with artists and fans.” – SNAP (
  • “Although the scope of artists is vast, and the oodles of brew (oops we mean Jack) is a nice addition, one of the main attractions for bands continues to be the battle..” –
  • “For a music junkie like myself, something like Indie Week doesn’t come along very often – and when it does, I inherit total kid-in-a-candy-store syndrome.” – Much Music Blog

“HUGE exposure for our band. Dramatic increase in website hits.” – The Adult Film Industry

“As an unsigned band we hoped that Indie Week would help get us more exposure and it delivered that in spades!” – These Electric Lives

“This was by far the most memorable and most fun Toronto music fest I’ve been to in a while.” – The Rock and Roll Report

“We highly recommend this festival and it’s only going to keep getting bigger and better.” – Static in the Stars

“I fully plan on going back to this event next year to experience what REAL new music has to offer, thanks to all of you who planned this event. ”–

marketing opportunities @ indie week
Marketing Opportunities @ Indie Week
  • Products Features
  • Posters / Flyers
  • Program Ad
  • Venue Banners

Now Magazine Ad

Onsite Displays

Swag Giveaways

Staff Shirts


Also Available: Swag Bag inserts, Wristband logos, Venue Tent Cards

indie week online
Indie Week Online

Facebook – Live uploads during event

Blogs ( / Music Sites – 12,800+ visitors in 1 month.


#1 on Google

demographics stats
Demographics + Stats
  • 109 Music Industry Judges
  • 21 – 45 age demographic
  • 79 Media Attendees
  • 50+ Volunteers
  • 40 Shows 5 Days
  • 16 Venues
  • 9 Countries Represented

4,000+ Attendees

658 Performers

163 Acts

12,000+ Website Hits in the month of October

19,956+ online friends through Facebook, Twitter, Myspace

163,000+ Online reach through bands, fans, friends

participating countries 2010
Participating Countries (2010)










media outlets
Media Outlets
  • IndieCan Podcast / XM Radio
  • Humber College
  • Ryerson Press

Breakfast TV

Canada AM

Much Music


CIUT Radio

XM Radio

NOW Magazine – Alan Cross

Canadian Musician Magazine

IndieCan Podcast / XM Radio

Humber College

Ryerson Press

Travis Magazine

event outcomes
Event Outcomes
  • 2010 was the festival’s biggest year to date
  • Attendance grew by 100%
  • Higher profile music industry participants : EMI publishing, Universal publishing, Sony A&R, Universal A&R, Death Row Records, Last Gang Records, etc….in total over 120 participants
  • Multiple venues at capacity crowds
  • Jack Daniel’s brand associated with a cool indie festival increasing awareness of the brand amongst indie music hipsters and trend setters
  • Record bar sales nights for some venues (Underground Garage $12,000 on Sat Oct 16)
  • 757 paying attendees not including registration and wristbands, passed through the Hideout (capacity 250) in 4 days
  • Recognized by City Hall as an event of municipal significance
  • Multiple venues with 4a.m. late liquor license
  • Introduced more “events within an event” : Australian Showcase, Japan Showcase, East Coast Showcase making for higher profile and additional exclusive promotion opportunities
  • Established new media, industry and sponsorship connections for 2011
press links
Press Links

indie week 2010 top act
Indie Week 2010 Top Act

These Electric Lives

INDIE WEEK is different from other festivals by having industry judges at artist showcases. As a result 1 band is selected as top act and INDIE WEEK brings them to Ireland to headline INDIE WEEK IRELAND. This is a huge opportunity for a band to be exposed to international markets as well as having increased exposure through media.

For acts that are not selected – this also gives an opportunity to perform in front of industry and possibly build career-changing relationships as their judges may be an A & R rep from a record label, a Juno-award winning producer, and a top-40 songwriter..

goals for 2011
Goals for 2011
  • Increased media exposure
  • Increase attendance by 35%
  • Align with Queen St. Business Association
  • Partner with additional International music festivals
  • Increase star status with a headlining act
  • Increase the amount of music industry specific events
  • Pre-festival events
  • Include film, art, digital media components