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People Expect Personal Connection From Radio

People Expect Personal Connection From Radio. 82% A personal, para -social interaction with their favorite Radio personality. 75% Describe their favorite station as comfortable, friendly, informed*. 79% Listen longer to a radio station because their favorite personality is on the air.

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People Expect Personal Connection From Radio

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  1. People Expect Personal Connection From Radio 82% A personal, para-social interaction with their favorite Radio personality 75% Describe their favorite station as comfortable, friendly, informed* 79% Listen longer to a radio station because their favorite personality is on the air 70% Agreed If you couldn’t listen to radio, you’d feel something important was missing from your life.** This relationship carries over to advertisers who become a part of these “Virtual Neighborhoods”. Sources: USC, Annenberg School for Communication & Journalism, PSI Study released June 2012, Woodley, P. and Movius, L. People With a Favorite Radio Personality in Los Angeles; *Mark Kassof & Co October 2012 survey of 732 adults 18-64 online * **Mark Kassof & Co September 2013 survey of 989 online Adults 18-64 (60% of 18-24 agreed)

  2. Radio’s Local Connection is Key 55% Listen to their favorite personalities on computers or mobile devices when away from a Radio 70% Follow their favorite personality/ Radio station on social media 72% Talk to their friends about their favorite personality or program content 66% Agree that their favorite radio stations reflect who they are as a person* A key difference between Music Players Streams and Broadcast Radio is the need for just music vs. the need for connection. Sources: USC, Annenberg School for Communication & Journalism, PSI Study released June 2012, Woodley, P. and Movius, L. People With a Favorite Radio Personality in Los Angeles; *Latitude Research, Open Mind Strategy May 2013 study of 1000+ participants;

  3. What Listeners Expect and Find on Radio Stations That Benefits Advertisers Latitude Research and OpenMind to survey more than one thousand respondents "The State of Listening in America, May 2013

  4. There Is an Emotional Attachment to Radio % who would be “very” or “somewhat” disappointed if the AM or FM Radio station they listen to most were no longer on-air Base: Those Naming a Station They Listen to Most Source: The Infinite Dial 2013 Arbitron and Edison Research

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