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Online Marketing System for:

Online Marketing System for:. The Global WSI Organization. 1500 Office in 87 countries ( head office in Toronto) Largest Internet Marketing Services Provider in the World Tens of thousand of clients in all industries and all business sizes

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Online Marketing System for:

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  1. Online Marketing System for:

  2. The Global WSI Organization 1500 Office in 87 countries ( head office in Toronto) Largest Internet Marketing Services Provider in the World Tens of thousand of clients in all industries and all business sizes Developed Tools and systems over the last 15 years, targeted to help any size business to succeed online. Staff of over 200 at head office continuously researching the Internet for trends, systems, and products that give WSI clients an advantage. Focusing on helping SME’s succeed online by offering training, skills and tools usually employed by Fortune 500 companies at affordable prices.

  3. Having a System, a Target and a Plan are the Essential Components of Your Web Strategy WSI Internet Marketing System Process Data Analysis and Improvements AdvancedWeb Solutions Conversion and Consulting Build Targeted Traffic

  4. Having a SystemEssential Components of Your Web Strategy • Conversion Architecture (Calls to Action, Sales Funnels) • Search Engine Optimization • Paid Search Marketing • Email Marketing • Social Media • Conversion Tools • Streamline Processes & Reduce Costs • Web Analytics 5

  5. Conversion Architecture Designing forthe profitablemajority

  6. Every Page is a Landing Page

  7. Search Engine Optimization • Prospects type in key words in search engines (Google, Yahoo, MSN) • Search engines search database of scanned sites to match correct site • The most relevant and highest ranked sites appear at the top of the listings 8

  8. Setting up a Site for Search • Keyword Research • Optimized Titles & Descriptions • Proper Indexing 1st page Google

  9. Search Engine Optimization:Content • 4 Listings

  10. SEO for Parts/Model Numbers • Parts distributor our ranking manufacturer

  11. Optimized Informational Pages • Adding regular content • Faq’s, service, maintenance, etc • Great content & search engine benefits

  12. How it Works • Contextual topics with expected conversion potential • 300 words optimized • Links to key pages and conversion points • Build rankings for most competitive terms

  13. Advanced Search Engine Optimization

  14. Physician Recruiting Resource Site 15

  15. Link Building • Article Marketing • Optimized press releases • Blog posts • Social bookmarking • Directory submissions • Link Building

  16. Paid Search Marketing • Leads Now! • Very Targeted • Flexible • Landing Page Testing 17

  17. WSI PPC Search Marketing: Sales Comparison 18

  18. Email Marketing • Direct mail costs 200%more than Email Marketing Source: www.emarketer.com • Helps you to stay in regular contact with your customers • Unmatched customer targeting 19

  19. Email Marketing • Everyone that contacts using your form is put into segmented mailing lists • Copywriting & template design available • Improved deliverability and tracking

  20. Conversion Tools • Get more customers from the same amount of traffic • An online prospect is 20% more likely to buy if a conversion tool is used • Video Hot Shots • Voice Marketing • Live Chat • Surveys • Contests 21

  21. Components of an EnterpriseSocial Media Campaign • Customized Social Site • Social Networking • Brand Management • Video Distribution • Mass Blog Posting • Interacting • Listening • Statistics/Reporting 22

  22. 23

  23. 2nd Largest Search Engine • Optimize for search • Use for troubleshooting • Training • Sales

  24. Determine ROI Web Analytics = Measurement = Accountability & Continuous Improvement • Measure & trackIMS performance • Increase yourwebsite conversions • Measure your marketing initiatives • Determine your ROI Do you know your Internet Business ROI? 25

  25. Website Platform • Open Source Platform • Content management system • Unlimited number of pages • Modular Design • Integrated Ecommerce • Basic search engine optimization • Social Media Integration

  26. Dot Net Nuke • Open Source Platform • Content management system • Unlimited number of pages • Modular Design

  27. Ecommerce • Open Source Platform • Thousands of developers • Portable • Growth potential

  28. Ecommerce: • Third Party Integrations • Integrates with WordPress • Twitter • Facebook • Preserves current content

  29. Ecommerce: • Flexible coupons • Pricing Groups • Schedule specials

  30. Ecommerce: • Analytics & Reporting • Integrated Google Analytics • Tax Reporting • Best Customers Report • Cart Abandonment Report • Coupon Usage Report

  31. Ecommerce: • Search Engine Optimization • Search Friendly Urls • Multi-lingual SEO • Sitemap creation/submission • Popular search terms suggest

  32. Ecommerce: • Landing page optimization • Landing page A/B testing built in • Improve conversion rates • More sales from the same traffic

  33. Ecommerce: • Usability • Product comparisons • User Reviews • Filtering

  34. Ecommerce: • Browsing • Multiple images • Zoom in on images • Related products • Multi-tier pricing • Wish list • Send to a friend

  35. Ecommerce: • Mobile • IPhone optimized

  36. It’s About Making More Money… We can show you from our experience how to unlock the true potential of your website and uncover hidden profits for your business. We make websites work! 37

  37. Thank You and Questions? E-Commerce and Databases Web Hosting Internet Business Analysis Targeted E-mail Marketing Lead Generation Web Development & Design Video E-mail and Live Streaming Video Search Engine Optimization Pay-Per-Click Marketing Intranets / HR Systems Video Hot Shots i-Learning

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