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Get PR That Money Can’t Buy. Positive (free) Press. You Want It. You (absolutely) Need It. We’ll Help You Get It. Myrna Sislen , Middle C Music in Washington, DC Liz Reisman, Creative Music Center in Monroe, CT. Myth # 1 . Any Press Is Good Press. NO!. Good Press Brings New Customers.

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Positive (free) Press

You Want It

You (absolutely) Need It

We’ll Help You Get It

Myrna Sislen, Middle C Music in Washington, DC

Liz Reisman, Creative Music Center in Monroe, CT


Myth # 1

Any Press Is Good Press


Good Press Brings New Customers


Useful Tips

1. Create a press release template

2. Make a list of local press contacts

Super Tip: Find out if they are musicians

3. Take pictures!

Bonus Tip: Take group pictures!(i.e. all the kids who participated from a specific school or town)


Create Press Worthy Events

1. Kids and Puppies

2. Partner with a charity

3. Invite local celebrities (i.e. politicians)

4. Create an event that’s unique

5. Have food

Super Tip: Costco is a great place for inexpensive cookie platters

Bonus Tip: It’s very hard to get brownies out of carpeting


Positive Press Home Run

Community Newspaper


Washington Post


Positive PR can put a music store on the map—and open the door to customers you never knew existed. In this session, music retailers Myrna Sislen of Middle C Music and Liz Reisman of Creative Music Center reveal their secrets for scoring impactful PR that money can’t buy. (Myrna's store was recently featured in The Washington Post for working with Landfill Harmonic.) Liz and Myrna will leave you with examples of newsworthy store events, tips for writing effective press releases, do’s and don’ts for social media, and ideas for strategic partnerships.