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Marketing Through Google AdWords: Making the most of your bu - PowerPoint PPT Presentation


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This presentation introduces the AdWords service and why it is a smart choice to choose AdWords marketing.

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Marketing Through Google AdWords: Making the most of your bu


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    1. Get The Most Out of Your Budget Marketing through Google AdWords

    2. What is AdWords? A Google Service of Sponsored Ads Create Simple, Effective Ads and Display them Pay only if people click your ads.

    3. Adwords are displayed when user makes a search

    4. Google Ads can be Textual Image Animations Videos Local Business Mobile

    5. Google AdWords Maximize your ROI. Attractnew customers. Sign up today.www.example.com Title Description Display URL Building Blocks to Paid Search Title (25 Characters)‏ Ad Description (35 characters per line with 70 characters total)‏ Display URL (35 characters)‏ A textual ad looks like this

    6. Reach of Google AdWords Google AdWords covers as much as 80% of Internet users in the United States.

    7. Position Matters for PPC In Pay Per Click (PPC) Position Matters Most Adwords campaigning requires research due to growing competition If ads are not appropriately worded, or if all look alike searchers would prefer natural results instead Take some time and look how your ads differ from your competition.

    8. contd.. Position Matters for PPC Ad position is determined by “bids” plus relevancy factors. Keyword Bid Keyword and Ad Copy Relevancy Landing Page Relevancy Other Relevancy Factors

    9. Target Audience Ads can be specifically targeted to relevant people. Ads will not be shown to users with low probability of making a purchase Maximum return on advertising investment is gained

    10. Reasonable Cost Choice of the rate for each click of ad No minimum spending limit imposed though an upper limit per day can be set Choice of pricing by CPC or CPM You can edit your budget settings at any time

    11. Flexibility and Control Google AdWords offers high degree of flexibility and control, it's an effective marketing tool to help advertisers Editing facility is available for ads. Account settings can be edited any time, 24 hours a day, 7 days a week. Ads start running for the first time almost immediately after you activate your account

    12. Success Measurements Objective Targeted Impressions Qualified visits to your site Build Brand Awareness Event Registration News letters registrations Generate leads Sales conversions Site registrations catalog request Generate sales or conversions AdWords Versatility Determine customers metrics to ensure success

    13. Language and Location Targeting You can target your ads to any location or any language around the globe. This localization increases the appeal of your ads over a wide variety of audiences.

    14. Advantages of Location Targeting It is customized to make it appealing for the locals Click through rates (CTR) increase with the rise in relevancy and result in lower costs-per-click Competition, click-through-rate, conversion affect the Market/DMA performance Duplicate keyword lists targeted to DMAs/Regions/States provide greater budget/performance optimization budget control and optimization with day-parting at the DMA/Region/State specific level

    15. Profitable AdWords Programs Identify client's advertising goals, then create relevant keywords and ads for each of these goals Run 'pilot' campaigns to test the ads and keywords Set up the AdWords conversion tracking tool and reporting tools to analyze the performance of ads. Modify and test the campaign until you reach a desired ROI. Retain only the most successful ads

    16. AdWords Tracking AdWords Tracking can be done with Google Analytics Google Analytics provides the following useful reports :- Performance data for all ad campaigns How visitors use your website

    17. www.synapseinteractive.com AdWords Tracking With Google analytics we can: - Measure return on investment on all the efforts Identify areas of improvement by evaluating visitors navigation Track revenue & conversion rates Track any browser – based events like flash Define user segments and analyze the behavior of each segments Analyze the AdWords account

    18. Is my website design is user friendly? Where are site visitors coming from? What keywords people use to find my website? AdWords Tracking Google Analytics can provide answer to your every question Which marketing efforts are most effective? Where & why are visitors back out my shopping cart?

    19. Why Choose Adwords? Adwords can optimize your website for thousands of keywords Adwords brings instant results even before the site is indexed The processing time for Adwords is very short Your website is also visible for heavy competitive, generic keywords Irrespective of the type of website you own, it can be a success with Google Adwords

    20. Investment in Adwords A Smart Choice Keep up with the latest in optimization techniques Get an outside in perspective Exposure to broader set of best practices Get leverage to continually improve Get better mileage out of your budget

    21. Why Hire Someone For Adwords Marketing? It takes Expertise An expert will understand your business needs and customize the ads and promotions as per your business needs

    22. Is AdWords Expertise Available? Anybody can register with AdWords, but it takes an expert to make the right choices to get maximum benefits within minimum budget. A systematic way of making target-centric advertisements and placing them appropriately is calledPay per click technique.

    23. How Synapse Process Goes For Adwords?

    24. contd.. How Synapse Process Goes For Adwords Validating and researching relevant phrases Verifying logical groupings for effective click through rate Competitive analysis of ranked pages Keyword and Key Phrase Selection Geographical, time and language planning Coordinating and aligning your demand generation with your ability to provide response

    25. contd.. How Synapse Process Goes For Adwords Ad Writing & Campaign Management Campaign groupings Multiple ads Effective landing page alignment

    26. contd.. How Synapse Process Goes For Adwords Account Budget Management Effective click bidding Daily budget management Monthly budget management

    27. contd.. How Synapse Process Goes For Adwords Improve your Quality Score Get better ranking for less money Improve ROI Balance your budgets

    28. contd.. How Synapse Process Goes For Adwords Tailored Landing Pages Integrated analytics support Conversion analysis Monetization of results Tailored Landing Pages

    29. AdWords Certified Professionals Always go for the best! Google conducts a certification program through which it selects the best Internet marketing professionals who demonstrate a high level understanding of Google AdWords. A certified professional has good knowledge and experience on optimization techniques in AdWords, which can mean the difference between a successful campaign and a failed campaign.

    30. Synapse Communications An AdWords Certified Professional Synapse is a leading and dependable Indian Internet marketing specialist and Google Adwords professional.

    31. Synapse Communications An AdWords Certified Professional Experts at Synapse apply their in-depth Knowledge of Search engine functioning for search engine optimization, search engine & web marketing, online promotions, social media optimization, PPC And many other Internet marketing services as well as consultancy solutions.

    32. Synapse Communications An AdWords Certified Professional

    33. Contact Us USA Call TOLL FREE - +1-855-Synapse(+1-855-796-2773) 4281 Express Lane, Suite L1620 Sarasota, FL 34238, USA Phone Numbers:Florida- 1-941-527-1257New York - 1-917-338-7987San Francisco Bay Area - 1-408-416-3511 Corporate Video: SynapseIndiaF 18, Sector 11Noida-201301, INDIA SEZ Branch SDF B-10, NSEZ,Noida-201305, INDIA Tel: (+91) 120 433 0500Fax: (+91) 120 254 6941 E-fax: + 18018460378(If you are dialing from the USA,please dial 011 first before 91) Contact: Kapil GuptaEmail: info@synapse.co.in London, UK +44(0)2079934232Contact: Ashish Goenka White grounds, London, UK Contact: Samir KumarDiscovery Bay, HONGKONG