Program Planning: Goals, Purpose Statements, Objectives and Logic Models - PowerPoint PPT Presentation

Program Planning: Goals, Purpose Statements, Objectives and Logic Models

2005

• Identify & clarify what you want to do or achieve
• Define what needs to be accomplished without getting bogged down in issues of measurement and timing
• Are described with an action verb & a noun phrase

• Department of Health and Human Services
• Designed to serve as a road map for improving the health of all people in the United States during the first decade of the 21st century
• Comprehensive, nationwide health promotion and disease prevention agenda

• 28 focus areas - nutrition appears in several
• 467 objectives
• Key Indicators

Focus Areas at a Glance (28)1. Access to Quality Health Services2. Arthritis, Osteoporosis and Chronic Back Conditions3. Cancer4. Chronic Kidney Disease5. Diabetes6. Disability and Secondary Conditions7. Educational and Community-Based Programs8. Environmental Health9. Family Planning and Sexual Health10. Food Safety11. Health Communication12. Heart Disease and Stroke13. HIV14. Immunizations and Infectious Diseases

15. Injury and Violence Prevention16. Maternal, Infant, and Child Health17. Medical Product Safety18. Mental Health and Mental Disorders19. Nutrition20. Occupational Safety and Health21. Oral Health22. Physical Activity and Fitness23. Public Health Infrastructure24. Respiratory Diseases25. Sexually Transmitted Diseases26. Substance Abuse27. Tobacco Use28. Vision and Hearing

• Physical Activity
• Overweight and Obesity
• Tobacco Use
• Substance Abuse
• Responsible Sexual Behavior
• Mental Health
• Injury and Violence
• Environmental Quality
• Immunization
• Access to Health Care

• Increase quality and years of healthy life
• Eliminate health disparities

Purpose Statements

• Mission statements
• Program Description
• As a first step in the development of Performance Measures

The purpose of the ________________________

(name of service, program or line of business)

is to provide (or produce)______________________ (service or product -what)

for _______________________________________

(customer - who )

so that____________________________________

(RESULT / benefit - why)

The purpose of the Nutrition Public Health Practice Program is to provide planning, coordination, demonstration and policy development assistance

to communities. So thatthey can develop, implement, and evaluate programs and policies to promote nutrition and physical fitness behavior change.

• Learning
• Process
• Outcome
• Others

• Outcome Objective: a statement of the amount of change expected for a specified population within a given time frame.
• Process Objective: a statement that measures the amount of change expected in the performance and utilization of interventions that impact on the outcome.

• Long term
• Realistic
• Measurable:
• levels of mortality, morbidity, disability
• levels of health conditions
• behavioral measures

• Healthy weight in adults
• Obesity in adults
• Overweight or obesity in children and adolescents
• Growth retardation in children

• Fruit intake
• Vegetable intake
• Grain product intake
• Saturated fat intake
• Total fat intake
• Sodium intake
• Calcium intake

• Iron deficiency in young children and in females of childbearing age
• Anemia in low-income pregnant females
• Iron deficiency in pregnant females

• Meals and snacks at school
• Worksite promotion of nutrition education and weight management
• Nutrition counseling for medical conditions

• Food Security

• Target: 60 percent.
• Baseline: 42 percent of adults aged 20 years and older were at a healthy weight (defined as a body mass index [BMI] equal to or greater than 18.5 and less than 25) in 1988–94 (age adjusted to the year 2000 standard population).
• Target setting method: Better than the best.
• Data source: National Health and NutritionExamination Survey (NHANES), CDC, NCHS.

• Short-term
• Realistic
• Measurable
• Related to outcome measures
• there may be several process measures for one outcome measure

• By December 2002, 40 female students who seek services at the teen health center will receive brief counseling interventions from the clinic nurse about use of folic acid supplements to prevent NTD.

• Tool for program planning and evaluation
• Picture of a program
• graphic representation of “theory of action”
• Relationship between what we put in (inputs), what we do (outputs), and what results (outcomes)
• Logical chain of if-then relationships

• Visual displays are effective learning instruments for all involved
• Shows why planned actions are likely to lead to desired results
• Assures that process is not overlooked in evaluation
• Enhances ability to use on-going evaluation for mid-course corrections

• Provide common language and reference point for all involved
• Fundamental purpose is clear
• Role of actions are clear
• Desired results at each step are clear

• Can be good overview of whole program
• Smaller pieces of program can be shown in more detail

• Inputs: what you do to make the program possible, resources applied
• Outputs: what happens during the implementation
• Outcomes: the direct result of your program activities

• Should be single page
• “Landscape” layout
• write left to right, not top to bottom
• use thin lines, don’t alter thickness
• avoid abbreviations
• use simple font, avoid italics
• show “if - then” visually

If

Then

• Process: measure activities
• ex: numbers of trainings, meetings, technical assistance provided
• Outcome: measure short, medium, and long term outcomes
• ex: increased understandings, behavior change, health outcomes

• Relevant
• Measurable
• Available or collectable
• Acceptable to participants, planners, funders and other stakeholders

• Lay indicator data directly onto model
• Determine what’s working and what isn’t
• Modify model if change theory isn’t working
• Modify activities if unable to complete as planned