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Getting some Google loving (…first thing in the morning). Evan Cunningham Dunlop | Managing Director. Who are you?. Who am I?. Acknowledgements. My First Site – Pure Awesome!. Click Here!!. What is SEO?.

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Getting some Google loving (…first thing in the morning)


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    Presentation Transcript
    1. Getting some Google loving (…first thing in the morning) Evan Cunningham Dunlop | Managing Director

    2. Who are you?

    3. Who am I?

    4. Acknowledgements

    5. My First Site – Pure Awesome! Click Here!!

    6. What is SEO?

    7. “The process of optimising both the on-site and off-site factors of a website to maximise the amount of traffic delivered through the organic search engine medium.”

    8. Source: techchunks.com

    9. Source: bwca.cc

    10. Source: wikipedia.org

    11. Source: zdnet.com

    12. Why do SEO?

    13. Click through rates according to AOL’s Leaked Search Data from 2006 Source: seobook.com

    14. Click through rates according to Cornell University Data Source: seoresearcher.com

    15. Source: enquiro.com

    16. The Game has Changed

    17. Historical ‘Major’ Updates (total updates = ~500 per year)

    18. Florida, November 2003

    19. Universal Search, May 2007

    20. Vince, February 2009

    21. Nofollow, June 2009

    22. Caffeine, August 2009

    23. Adwords Sitelinks, November 2009

    24. Instant, September 2010

    25. Not provided, October 2011

    26. Knowledge graph, May 2012

    27. EMD, September 27 2012 www.keyword.com

    28. Plus more…

    29. Google Panda, February 23 2011

    30. Demand Media was Created in 2006. At the end of the first day of trading after the IPO in January 2011, the stock was at $22.65 a share, which gave the company a market capitalization of $1.78 billion.

    31. “Christian Muñoz-Donoso is going to make this job pay, he’s got to move quickly. He has a list of 10 videos to shoot on this warm June morning, for which he’ll earn just $200.” Wired, November 2009

    32. “How to wash a car” 1.) Buy car washing equipment. 2.) Wash your car thoroughly. 3.) Be very careful. 4.) Enjoy your clean car.

    33. The Panda Impact