what is search engine optimization

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3.  Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website.  A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant keywords which the on-page optimization will be designed to make prominent for search engine algorithms.  Search engine optimization is broken down into two basic areas: • on-page • off-page optimization. +918007777243 | www.optimizedinfotech.com

4. SEO Life Cycle SEO Life Cycle Analysis Strategy Review Strategy Keywor d Researc h Reporti ng Off Page On Page +918007777243 | www.optimizedinfotech.com +918007777243 | www.optimizedinfotech.com

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6. Type of Keywords Type of Keywords Type of Keywords Type of Keywords Competitio n n Competitio Traffic Traffic Conversion Conversion Single word keyword High High Low Multiple word keywords Moderate Moderate Low Long Tail Keyword Low Low High +918007777243 +918007777243 | www.optimizedinfotech.com www.optimizedinfotech.com

7. Benefits of Keyword Research Benefits of Keyword Research Why Keyword Research is important? Answering this question should be the first step of any effective web marketing effort. Why Keyword Research is important? Benefits of Keyword Research Benefits of Keyword Research • Keyword Research Uncovers Hidden Opportunities • Keyword Research Saves Money and Time • Higher Organic Search Ranking • Trends are constantly changing • Higher Return On Investment Having Wrong Keywords ? • Lost revenues • Waste of time & efforts for your SEO campaign • Meaningless listing Having Wrong Keywords ? +918007777243 | www.optimizedinfotech.com +918007777243 | www.optimizedinfotech.com

8. On Page On Page On Page Optimization the website and is clearly visible, like: On Page Optimization in simple terms is basically the effort which you put on • Content Optimization • HTML Code Corrections(Check w3validation) www.validator.w3.org • Internal Links Flow • HTML Tagging • SiteMap Setup (Site map Generator) www.xml.sitemaps.com • Analytic Setup • WebMaster Setup It is very important that On Page Optimization is done correctly for a website as this educated search engine crawlers and spiders about the theme of the website and which keywords you are targeting to rank on. On Page Optimization is usually done once on the website however its good practice to change On Page Optimization after every 3 months to keep the site fresh for Search Engines. +918007777243 | www.optimizedinfotech.com +918007777243 | www.optimizedinfotech.com

9. Off Page Off Page Off Page Optimization Off Page Optimization : : • Search engine submission • Directory submission • Social Bookmarking • Article writing submission • PPT creation and submission • PDF creation and submission • Video creation and submission • Image submission • Classified • Local business listing • Blog Writing • Blog commenting • Forum • Question and answer +918007777243 | www.optimizedinfotech.com +918007777243 | www.optimizedinfotech.com

10.  White Hat  Black Hat  Grey Hat +918007777243 | www.optimizedinfotech.com

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