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PEST ANALYSIS

PEST ANALYSIS. Political, Economic, Social, Technological Factors PEST Analysis The PEST Analysis is a framework that strategy consultants use to scan the external macro-environment in which a firm operates. PEST is an Political factors Economic Factors Social factors, and

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PEST ANALYSIS

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  1. PEST ANALYSIS Political, Economic, Social, Technological Factors PEST Analysis The PEST Analysis is a framework that strategy consultants use to scan the external macro-environment in which a firm operates. PEST is an • Political factors • Economic Factors • Social factors, and • Technological factors PEST factors play an important role in the value creation opportunities of a strategy. However, they are usually beyond the control of the corporation and Remember macro-economical factors can differ per continent, country or even region, so normally a PEST analysis should be performed per country.

  2. In the table below you find examples of each of these factors.

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