pest analysis l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
PEST Analysis PowerPoint Presentation
Download Presentation
PEST Analysis

Loading in 2 Seconds...

play fullscreen
1 / 7

PEST Analysis - PowerPoint PPT Presentation


  • 184 Views
  • Uploaded on

PEST Analysis. www.soopertutorials.com. PEST Analysis. PEST is the best technique for scanning of macro level environment which include  political, economic, social and technological factors. www.soopertutorials.com. Political Factors.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'PEST Analysis' - kagami


Download Now An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
pest analysis

PEST Analysis

www.soopertutorials.com

pest analysis2
PEST Analysis
  • PEST is the best technique for scanning of macro level environment which include  political, economic, social and technological factors.

www.soopertutorials.com

political factors
Political Factors
  • Political factors are the rules, regulation, constraints and condition made by government. Organization doing business in country must be agreed upon the term and condition enforced by Government.
  • Some examples of political factors includes-    Taxes on product and services-    Employment laws-    Tariffs-    Trade-    Political Stability-    Government policy on economy
economic factors
Economic Factors
  • Economics factors are important to know the purchasing power of people, stability of economy. Fluctuation in economy impact prices of product and services organization offers to their customers. These issues are important in third world country because during recession and depression demand goes down.
  • Some examples of economic factors are-    Higher the interest rate lowers the investment.-    Economic growth in terms of GDP-    Inflation rate-    Exchange rates
social factors
Social Factors
  • Organizations must evaluate social factors of the country before starting business. Social factors include relationship, ethnic groups, religion, age distribution and others.
  • For example- If marketers does not knows the social values of woman in society and start advertising campaign of woman undergarments.
  • - Offering products for young people at a place where the majority of people are above 40 years.
technology factors
Technology factors
  • Technology is now become the part of majority of organization. Technology is driving the business and improves quality and reduces time to market of product and services. In industry where the technology change with fast pace make it difficulty for the organization to adopt due to cost and human resource issues.
  • Some technology factors are-    Research & Development activity-    Automation-    Technology incentive-    Rate of technology change-    Technological shifts

www.soopertutorials.com