Turning your online community into a dense social network - PowerPoint PPT Presentation

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Turning your online community into a dense social network
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Turning your online community into a dense social network

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  1. Doing freestanding handstands without the wall was a personal goal for over 20 years Who I am: Susan Tenby @suzboop Director of Community and Partnerships, Caravan Studios susan@caravanstudios.org @caravanstudios @safenight

  2. Who Is TechSoup Global? TechSoup Global is working towards the day when every nonprofit, library, and social benefit organization on the planet has the technology, knowledge, and resources they need to operate at their full potential.

  3. http://www.caravanstudios.org @CaravanStudios

  4. About Caravan Studios Caravan Studios is a division of TechSoup Global. We believe technology can intervene to solve problems. We work with communities to design responses to the issues about which they care the most. We start with community and end with a solution.

  5. Creating a dense network of influencers: Finding out what they talk about Listening to them And some protips to make you look better Engagement

  6. Netvibes to Listen

  7. Find your influencers

  8. Where are they? What are they talking about?

  9. Find the influencers near you & invite them in There are 12 followers within 5 miles of our office And I hadn’t followed them yet! And this is what they tweet about

  10. Join tweetchats, learn hashtags, use them, not more than two, then listen to them in a dashboard

  11. Creating a Dense Network “Imagine one society in which extended kin groups live in separate villages at considerable distances from one another. Most ‘texture’ of the society will be one in which individuals have strong ties to relatively small numbers of others in local ‘clusters.’ Compare this to a society where a large portion of the population lives in a single large city. Here, the ‘texture’ of social relations is quite different -- individuals may be embedded in smaller nuclear families of mating relations, but have diverse ties to neighbors, friends, co-workers, and others.” - Robert A. Hanneman (Department of Sociology, University of California, Riverside

  12. Not a dense network

  13. Dense Network

  14. Using Network Intelligence to reach more ppl • A broadcast network = many people repeating each other, not connected to each other • Top people are most repeated • Goal is to make your network more dense by making interactions

  15. Getting yourself embedded in a community that you’re not affiliated with

  16. A fave can equal a follow, especially if you tweet @ them

  17. Received follow, fave, and RT within one min of the tweet

  18. If you want an org to follow you • Sometimes tweeting from a personal account about something other than the initial reason you wanted to connect is a good approach:

  19. How to turn a tweet into a meeting/meaningful connection

  20. Flattering Twitter list names

  21. Find those who are triple threats • Those that like you in several places • Scoop.it • Slideshare • Twitter (Fav, Follow, RT, mention) • Facebook (Like, share, comment, tag)

  22. They listed you, they fave’d you: They like you!

  23. Mentioned Al Franken, but put the fact that it was a RT at the end

  24. Pro-tip: Blog: Updates/Events • Use your blog to: • Curate • Post events • Post news/updates • Holding place -what you’re working on On-the-fly posts with pics should be in Social Media None of this is very flattering

  25. Pro-tip: Most share-to widgets don’t allow tagging on FB/Twitter If you can, go in and edit your posts to tag, so you don’t look like an amateur

  26. Pro-tip: Tweet in native twitter and via dashboards Remember to include some visual content to stand out in a tweetstream

  27. Pro-tip: RT in twitter vs RT on a dashboard & why? Hitting the RT button (sometimes) in native twitter is good for two reasons: 1. it saves characters, if the tweet is already long (you save the RT + the letters in the username) 2. it provides visual content, rather than just text, on the actual twitter page

  28. Pro-tip: Always double-check a twitter handle before you tweet at them

  29. Birthday Handstand in a bar, in my favorite jumpsuit Susan Tenby Susan@caravanstudios.org Slideshare.net/suzboop @suzboop susan@susantenby.com Animal Belt once belonged to Beverly Sills!