Social Media Capacity Building for Nonprofits - PowerPoint PPT Presentation

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Social Media Capacity Building for Nonprofits

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  1. Social Media Capacity Building for Nonprofits SOCIAL MEDIA CAPACITY BUILDING<br />Step by Step Solutions for Your Nonprofit Organization<br />Susan Tenby @Suzboop<br />Online Community & Social Media Director<br />TechSoup Global<br />

  2. Social Media <br />Conversation in Community<br />Susan Tenby<br />Online Community/Social Media Director,<br />TechSoup Global<br />susan@techsoup.org<br />@suzboop<br />Susantenby.com<br /> Social Media <br />Conversation in Community<br />Susan Tenby<br />Online Community/Social Media Director,<br />TechSoup Global<br />susan@techsoup.org<br />@suzboop<br />Susantenby.com<br />

  3. We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential<br /> We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential<br />

  4. TechSoup Global has established an extensive partner network in 32 countries<br />Australia<br />Belgium <br />Botswana<br />Brazil<br />Bulgaria<br />Canada <br />Chile <br />Croatia<br />France<br />Germany <br />Hong Kong <br />Hungary<br />India <br />Ireland<br />Japan <br />Kenya <br />Luxembourg <br />Macau<br />Mexico <br />Netherlands <br />New Zealand <br />Poland <br />Romania<br />Russia<br />Slovakia<br />Slovenia<br />South Africa<br />Spain<br />Taiwan<br />United Kingdom<br />United States<br /> TechSoup Global has established an extensive partner network in 32 countries<br />Australia<br />Belgium <br />Botswana<br />Brazil<br />Bulgaria<br />Canada <br />Chile <br />Croatia<br />France<br />Germany <br />Hong Kong <br />Hungary<br />India <br />Ireland<br />Japan <br />Kenya <br />Luxembourg <br />Macau<br />Mexico <br />Netherlands <br />New Zealand <br />Poland <br />Romania<br />Russia<br />Slovakia<br />Slovenia<br />South Africa<br />Spain<br />Taiwan<br />United Kingdom<br />United States<br />

  5. Online Community and Social Media Team<br />Double-click to enter title<br />Communicating across social media channels for the TechSoup Global online networks<br />Double-click to enter text<br /> Online Community and Social Media Team<br />Double-click to enter title<br />Communicating across social media channels for the TechSoup Global online networks<br />Double-click to enter text<br />

  6. CAPACITY BUILDING<br />Begins with creating a map of social engagement<br /> CAPACITY BUILDING<br />Begins with creating a map of social engagement<br />

  7. Cause, campaign or organizational plan?<br />

  8. . FloridaHousing<br />Campaignor organizational plan?<br />Mission & Purpose?<br />What do you want to accomplish?<br />Measurable Goals<br />Call to Action Request<br />Organizational voice and brandAuthority Position?<br />Step One:<br />CHART THE COURSE:<br />Determine which<br />Channels are right for you – and right for your audiences to receive you<br />

  9. . WHY Social Media?_______________2- Way ConversationKeeps you currentKeeps you as AuthorityFeedback LoopSpread word abt youCOMMUNITY<br />Mission<br />

  10. . Measurable GoalsConnected to Specific outcomesCall to Action RequestWhat do you want to accomplish?<br />

  11. . What do you want by having & monitoring your social media presence?<br /><ul><li>Drive traffic to your website?

  12. . Increase your org’s thought leadership?

  13. . Generate partnerships?

  14. . Donations?

  15. . Buzz?

  16. . Volunteers?</li></ul>What is your call to action?<br />Pick one or two goals: <br />Stay Focused!<br />

  17. . SOCIAL ESSENTIALS<br />Mission, Goals, Vision for sharing your story<br /><ul><li>Minimal Outreach and Community: Facebook & Twitter

  18. . Minimal Listening: Google Alert & Twilert

  19. . Minimal Tracking: Hootsuite & Insights</li></li></ul><li>

  20. .

  21. .

  22. . Social Media Planning: Methods,Options, Outlets <br />Storytelling Channels & Elements<br />Video (short)   <br />Documentary <br />Other film/TV  <br />Streaming Media   <br />Events  <br />Games Checkins- Geocaching  <br />Online Ads   <br />Print Media   <br />Visual Advertising    <br />Websites   <br />Twitter  <br />Facebook  <br />LinkedIn  <br />Google+  <br />Groups and ListsOther Web Communities<br />A sample of media channels and places to consider story and campaign integration<br />

  23. . The Right Formula = Your Secret Sauce<br />

  24. . Managing your internal voices<br />Listening to your external voices<br />

  25. . Who do you want to participate?How do they participate?At a minimum...<br />When setting up your networks, make sure you include the following:<br />1) Photo and/or logo<br />2) Links back to your website<br />3) Content about you or your organization<br />

  26. .

  27. . DigiTAL STORYTELLING<br />http://tiny.cc/tsdigs<br />Social stories shared amongst trusted friends<br />

  28. . What is your story?<br />

  29. . Organizational voice and branding…What is yourAuthority Position?<br />

  30. . Digital Storytelling: Content Production &Distribution<br />Who voices<br />your social sites? <br />Outreach:<br />Identify new<br />Potential partners<br />Across many media <br />Outlets & Channels<br />What is your story?<br />Who is telling it?<br />With what voice?<br />Find your peeps through hashtags and Twellow<br />

  31. . Don’t Tweet Like CHER.<br /><ul><li>Don’t tweet like Cher

  32. . Don’t make up #uselesshashtags

  33. . Don’t spam via DM

  34. . Don’t call yourself a rockstar or guru

  35. . Don’t put an emoticon or exclamation mark after every tweet

  36. . Don’t be self-referential in all your tweets

  37. . Track click-thru using Bit.ly & do what works</li></li></ul><li>

  38. . ENGINEER SHARING!<br />

  39. . CONVERSATION<br />

  40. . Hashtags<br />#NPtech<br />Research and find tags from many communities related to your field<br />Participate in conversations that help you engage new audiences and strengthen your authority positions<br />Use tags to organize<br />Information and grow diverse conversations<br />

  41. . Social: What to do & what NOT to do<br /><ul><li>DO find a third party listening dashboard tool that you like such as NetVibesor Google Reader for RSS/alerts

  42. . DO subscribe to Alerts about relevant topics

  43. . Don’t delete or Ignore negative feedback, address it

  44. . Don’t use your friends and followers for their networks

  45. . DO tag Strategically, redundantly across many channels

  46. . Don’t only broadcast about your org, share stories & respond

  47. . Don’t be a control freak: guide conversations

  48. . Don’t just expect someone will run your SM channels, designate someone!