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INFORMATION SOCIETY TECHNOLOGIES

MEDIA-Information Sans Frontieres. INFORMATION SOCIETY TECHNOLOGIES. (IST). PROGRAMME. Best Practice Action. Project acronym: MEDIA-ISF. Project full title:. Media. -. I. nformation. S. ans. F. rontieres. Proposal/Contract no.: IST-2000-29651. Content. MEDIA-ISF partners

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INFORMATION SOCIETY TECHNOLOGIES

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  1. MEDIA-Information Sans Frontieres INFORMATION SOCIETY TECHNOLOGIES (IST) PROGRAMME Best Practice Action Project acronym: MEDIA-ISF Project full title: Media - I nformation S ans F rontieres Proposal/Contract no.: IST-2000-29651

  2. Content • MEDIA-ISF partners • Objectives • The MEDIA-ISF model • Catalyzing the ‘Media on EU Enlargement’ information service • The implemented business case • Success measures • Dissemination and communication plan • Enlarging the scope of the project • Helping SMEs to GoDigital • Contact

  3. MEDIA-ISF partners • European Journalism Centre, NL • International Software Consulting Network LTD, IRL • Memolux Ltd, HU • Verein zur Forderung der Bildungs-, Forschungs- und Technologieprogramme, A • BruxInFo s.p.r.l, B • EON d.o.o, SI • Deloitte & Touche, HU • EurActiv.com PLC, UK

  4. Objectives 1/2 • Establishing new sustainable business model for network organisations • Adapting novel European technological results for the needs of SMEs • Supporting cross-border and multilingual operations • Providing quality processes and tools for ad hoc and regular virtual working groups • Enhancing pre-enlargement cooperation among EU member states and candidate countries • Comprising the Media on EU Enlargement information service as well packaged business case

  5. Objectives 2/2Specific business objectives of MEDIA-ISF • to narrow the information gap between the centralised European newsrooms and the local service providers by using the foreseen multimedia based personalised on-line service • to create living, interactive working relations between different level media-providers, enabling them to enrich their services by materials offered by media-organisation from other regions • to offer equal chance for local or national media organisations to build ad hoc or regular connections to other regions of Europe, thus they can widen the base of their information sources and the camp of their potential consumers, without additional investments • to increase the European competitiveness against other parts of the world, tracking special aspects of new types of organisational and employment structures utilising quick information flow and virtual network through Europe

  6. The MEDIA-ISF model 1/3

  7. The MEDIA-ISF model 2/3Contribution to economic development • improving the European level digital content collection, distribution and usage in order to stimulate economic activity on global networks especially for SMEs • fostering new partnerships and the adoption of multilingual and multicultural strategies in order to facilitate the economic and social integration of nationals of the applicant countries into the information society • improving awareness of and exposure to new methods, tools and processes in order to create favourable conditions for the reduction of market fragmentation in terms of marketing, distribution and use of European digital content potential

  8. The MEDIA-ISF model 3/3Sustainability factors • critical mass of participants • growing number of services involved in the model • opened and flexible structure enabling all the participants to get different, easily variable roles within the framework of the model according to their interest and ability • autonomy and self-accounting for all the participants - Exploitation Partners, Regional Service Providers Information Service Distributors - within the scope of their activity

  9. Catalyzing the ‘Media on EU Enlargement’ information service by the ‘Virtual Organisation’ content group • NQA Integrated Teamwork and Network based Quality Assurance method and tool by ISCN, the EU level IST solution provider • Customization and hosting support by Memolux, the MEDIA-ISF catalyst organisation • BESTREGIT method and tool for supporting the further exploitation of the innovation results by APS, the Exploitation Partner • Helping to create favorable conditions for reduction of market fragmentation and for marketing, distribution and use of European digital content by Deloitte & Touche, the solution auditor

  10. The implemented business case 1/4

  11. The implemented business case 2/4 • Expanding public and private sector information access at EU level byEurActiv • Transforming media SME into ‘smart’ organisation by BruxInFo • Implementing the Media Information Service Platform by EON • Increasing the awareness and dynamism of the media content by EJC

  12. The implemented business case 3/4 • Unique focus • Online information on EU policies, focusing on private sector's inputs • Complement to the official Europa website • Gateway to industry, NGO and press websites • Solid guiding principles • Efficiency: saving the time of busy EU professionals • Transparency: promoting better informed policy debates • Neutrality: independence, ethics of an open platform • Original business model • Sponsoring/corporate communication: reputation building & support to lobbying • Public Projects: EU and national tenders for policy & technology communication • Advertising: for professional firms and services • Commercial partnerships: books, jobs, travel, translation etc. + media & content partnerships: exchanges

  13. A. New policy topics: done in 2001 - Health & Food - Trade - Taxation etc. EU Institutions C. Professional community portals Countries & Regions Industry & Unions Press NGO’s Professionals Press NGO’s Public Affairs B. National policy portals Industry Etc… Environment 2001: CrossLingual EN/FR/GER2001/2002: national localisation & network: Pilot project MEDIA-ISF in HU/SLO with IST support Enlargement etc… DE FR UK The implemented business case 4/4Expanding national policy portals

  14. Success measures

  15. Dissemination and communication plan

  16. Enlarging the scope of the project(by regions and contents) • Contacting to other potential information service providers • Offering dissemination and demonstration for them • Extension of existing IST contracts with NAS partners • Linking to ‘GoDigital’ and other initiatives

  17. Helping SMEs to GoDigitalIssues to be answered by the MEDIA-ISF model • Aiming at existing (media) SME circles from the beginning • Presenting how SMEs can find each other • Resulting adaptable business models for ‘smart’ organisatons • Providing incentive structures between suppliers and customers • Process driven co-ordination & quality control • Using measurement to improve processes • Adapting e-work, e-business and portal platforms • Challenging the traditional ‘network’ organisations • Keeping autonomy for SME participants

  18. Contact Mr. Janos Ivanyos, technical co-ordinator ivanyos.janos@memolux.hu

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