the science & art of enclosing or protecting products for distribution, storage, sale, and use.

1. What is Packaging ? the science & art of enclosing or protecting products for distribution, storage, sale, and use.

2. Need for PACKAGING

4. PRICING IT RIGHT REVENUES EXPENSES = PROFIT (LOSS)

6. Pricing Worksheet (C9) What is the total expense for the company ? {60 BB} Therefore : Revenue – 60 = Profit Assuming 2 different sizes (Large /Small) Number of large : 10 and sell it for 3 BB Number of small : 10 and sell it for 2 BB Hence at : 10x3=30 + 10x2=20 : Total = 50 BB (LOSS !!)

7. Pricing Worksheet (C9) contd… What is the total expense for the company ? {60 BB} Therefore : Revenue – 60 = Profit Assuming 2 different sizes (Large /Small) Number of large : 10 and sell it for 4 BB Number of small : 10 and sell it for 3 BB Hence at : 10x4=40 + 10x3=30 : Total = 70 BB (PROFIT !!)

8. Critical factors of Pricing • Cost (manufacturing + packing + marketing + etc.) • Quantity/Size • Quality • Competitor Information • Perceived Value

9. Let’s buy Packaging Supplies • Visit the General Store • Buy the packaging material • Record transaction on Company ledger (C3) Note: company interested in limiting expenses should innovate and try to use substitutes

10. Let’s do Worksheet (pg87)

11. Solution to Worksheet (pg87) • 2,600 + 1,150 = 3,750 • 15 x 175 = 2,625 3,750 – 2625 = 1,125 1,125 / 125 = 9 3. [(16 x 175) + (10x 125)] – (2,600 + 150) = 1,300

12. WHAT’S MARKETING? ACTIVITIES THAT HELP TOWARDS PROMOTING A COMPANY, PRODUCT AND/OR SERVICE ITS ABOUT ‘CREATING A NEED’

13. Components of Marketing

14. Components of Marketing LOGO – An attractive graphic representation uniquely designed around the name for easy recognition Slogan – A distinct phrase to associate and identify with your Company Advertising – creating awareness Communication – clarity Campaign – a series of actions intended to achieve a specific goal Finally its about Creating a Brand

15. Components of Marketing

17. Solutions to Memo 10 • 1. Disney • 2. International Olympic Committee • 3. Mercedes-Benz • 4. Nike • 5. McDonald’s • 6. Thumps Up • 7. KINGFISHER Airlines • 8. Cadbury Dairy Milk • 9. Big Bazaar • 10. Domino’s Pizza

18. Example – Marketing YOU SEE A GORGEOUS GIRL AT A PARTY. YOU GO UP TO HER AND SAY “I AM VERY RICH. MARRY ME”

19. What’s Advertising ? ATTRACTING ATTENTION TOWARDS A PRODUCT OR SERVICE ITS ABOUT ‘CREATING AWARENESS’

20. Different methods of Advertising • Word of Mouth is a Great Cost Effective Way of Advertising • Distribute Flyers/Pamphlets to Prospects • Advertising on TV/Print/Mags/Internet/Banners etc • Visual and/or Audio gets best Mileage though Expensive • Mailers / Emails

21. Example - Advertising You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says this “He's very rich. Marry him”

22. Raising Additional Funds • Marketing is expensive • Do you have enough money ? • If NO then Options : • Bank Loan @10% p.a. • Venture Capitalist Note :record this financial transaction on your company ledger (C3)

23. Let’s buy Supplies for the Campaign • Visit the General Store • Buy the supplies • Record transaction on Company ledger (C3)

24. Creating a Marketing Campaign • You need to create • Company Slogan • Company Logo • Print Advertisement • TV Advertisement (Commercial 30-60 Sec) Note :you will need present all the above to the shoppers before they begin to shop

25. Effective Marketing • Target Market • Know Area/Location/Market which has potential demand • Target Customer • Know your target Audience • E.g. Male/Female/Age/Social Standing • Know your Competitor Product/Price • Strong Distribution – • Know final point of Sale • E.g. General Stores/Chemists/Boutiques etc….

27. Prepare Finance Worksheet C(S25) • Company Stock • Calculate total shares of stock on hand • Cash In • Calculate = VC + Bank + others + etc.. • Cash Out • Calculate = PKG + MKTG + SAL (1BB per employee) + Rent (1BB) + Interest (1BB for every 10BB) • Cash On Hand • Calculate = Cash In - Cash Out