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Exploring Positive Food Marketing Strategies for Health-Conscious Consumers

Dive into the art and science of junk food versus positive food marketing. Discover key players like Livewell Colorado and Whole Foods leading the charge in promoting healthy eating. Learn about brands like Kashi and Stacy's Chips prioritizing nutritious options. Grab insights on effective marketing in the food industry.

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Exploring Positive Food Marketing Strategies for Health-Conscious Consumers

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  1. Lesson 5: The Art and Science of Junk-Food Marketing Positive Food Marketing

  2. Student Question Have you seen any healthy food commercials?

  3. Answer: There are almost none that market healthy fruits and vegetables

  4. LIVEWELL COLORADO • Non-Profit Organization • Committed to Reducing Obesity in Colorado • Focused on Healthy Eating and Active Living

  5. MORE MATTERS • Sponsored by the Center for Disease Control (CDC) • Promotes “fresh” fruits and vegetables • Increase public awareness of eating more fruits and vegetables

  6. Student Question How many of you have heard of a grocery store named “Whole Foods”?

  7. Whole Foods • Founded in Austin, Texas in 1980 • Two core values: • Selling the highest quality natural and organic foods • Promoting the health of consumers through nutrition education • Focused on promoting food that provide the most health value.

  8. ALBERTSON’S COMMERCIAL http://www.youtube.com/watch?v=R4mRUmmtDgA

  9. KASHI • “SEVEN WHOLE GRAINS ON A MISSION” • Best Branding Ever! • Focus on whole grains • 7 grains are hard red wheat, brown rice, barley, buckwheat, rye, triticale and oats • Provide cereals, crackers and whole grain meals

  10. STACY’S CHIPS • http://www.youtube.com/watch?v=aowTC6_OFkE

  11. Policy Speaker Student Advocacy Letter

  12. Deconstruct My Snack Journaling

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