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Driving Corporate Sustainability: Motivation Strategies for Societal Change

Explore the comprehensive approach to motivating businesses for sustainable development, based on empirical research, case studies, inter-organizational relationships, and systems thinking. Discover the key methods and strategies for creating synergies between different motivational drivers.

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Driving Corporate Sustainability: Motivation Strategies for Societal Change

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  1. Corporate Motivation to Respondto Sustainable Development A Comprehensive Approach Steve Waddell – MBA, PhD Senior Fellow Tellus Institute 617/247-7836 Swaddell@prodigy.net www.thecollaborationworks.com Presentation to: 2003 Harvard International Development Conference

  2. Basis for the Model • Empirical Work • Dozens of case studies globally • International Youth Foundation research: What motivates business to become engaged in youth employment initiatives? • Theoretical Work • Business and society • Inter-organizational/network/sectoral relationships • Large system change

  3. Business and Society Perspectives • Philanthropy • (Corporate) Social Responsibility • Corporate Citizenship • Mutual Gain • Societal Change

  4. Intersectoral Perspectives PoliticalSystem EconomicSystem Business Government SocialSystem NaturalEnvironment Community-BasedOrganizations

  5. Change Perspectives Purpose, Beliefs and Assumptions Results Systems and Processes Doing the Work First Order: Change What Second Order: Change How Third Order: Rethink Why

  6. Key Conclusions • Different people, parts of corporations and corporations respond to different motivations. • The most significant potential is to develop synergies between the different motivations. • Development of synergies requires (1) analyzing for motivations, (2) establishing relationships, (3) experimenting, and (4) large system application.

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