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Best Search Engine Optimisation Course in Jalandhar

TechCadd offers the best SEO course in Jalandhar, Punjab. Master SEO techniques with expert guidance, suitable for beginners and professionals alike!<br>join now<br>https://techcadd.com/best-search-engine-optimization-course-in-jalandhar.php

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Best Search Engine Optimisation Course in Jalandhar

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  1. S SEARCH E ENGINE O OPTIMISATION Get found, stay visible – SEO brings your website to the top! By Sumit Sharma

  2. WHAT IS SEO? • SEO stands for Search Engine Optimization. • It is the process of improving a website to increase its visibility on search engines like Google, Bing, and Yahoo. • The goal: Get more organic (non-paid) traffic from search engine results pages (SERPs).

  3. WHY SEO MATTERS • 75% of users never scroll past the first page of search results. • SEO helps increase visibility, credibility, and traffic. • Organic traffic is more cost-effective and sustainable than paid advertising. • Essential for brand awareness and lead generation.

  4. HOW SEARCH ENGINES WORK • Crawling – Bots scan the web and collect data from websites. • Indexing – Collected data is stored in a search engine's database. • Ranking – Algorithms rank pages based on relevance, authority, and user experience.

  5. TYPES OF SEO • On-Page SEO: Optimizing content and HTML source code (keywords, headings, meta tags). • Off-Page SEO: Earning backlinks and brand mentions from other websites. • Technical SEO: Improving site structure, speed, mobile-friendliness, and crawlability. • Local SEO: Optimizing for location-based searches (e.g., “near me” queries).

  6. KEYWORD RESEARCH • Identifying the words and phrases people use in search engines. • Tools: Google Keyword Planner, SEMrush, Ahrefs, Ubersuggest • Focus on: • Search volume • Competition • User intent • Types: Short-tail vs. Long-tail keywords

  7. ON-PAGE SEO BEST PRACTICES • Use target keywords in: • Title tags • Headings (H1, H2, etc.) • Meta descriptions • URLs and image alt text • Create high-quality, valuable content. • Ensure mobile-friendly and fast-loading pages.

  8. OFF-PAGE SEO STRATEGIES • Link Building – Acquire high-authority backlinks. • Guest Blogging – Write for other sites to gain exposure and backlinks. • Social Signals – Share content across social media to increase visibility. • Online Reviews – Especially important for Local SEO.

  9. TECHNICAL SEO ESSENTIALS • Site speed – Faster sites rank better. • Mobile optimization – Responsive design is a must. • Secure website (HTTPS) – Boosts trust and rankings. • XML Sitemaps and robots.txt – Help search engines crawl your site effectively. • Fix broken links and duplicate content issues.

  10. TECHNICAL SEO ESSENTIALS • Site speed – Faster sites rank better. • Mobile optimization – Responsive design is a must. • Secure website (HTTPS) – Boosts trust and rankings. • XML Sitemaps and robots.txt – Help search engines crawl your site effectively. • Fix broken links and duplicate content issues.

  11. SEO TOOLS

  12. COMMON SEO MISTAKES TO AVOID • Keyword stuffing • Buying backlinks (black-hat SEO) • Ignoring mobile optimization • Duplicate content • Poor internal linking • Not updating outdated content

  13. CONCLUSION & FUTURE OF SEO • SEO is a long-term investment that yields compounding results. • Trends shaping SEO: • Voice search • AI and machine learning • Core Web Vitals • E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) • Stay updated with Google algorithm changes to maintain performance.

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